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Lucas Mascaro DesnéLM

Lucas Mascaro Desné

Communication Strategy / Content Manager / DTP

€420/day
21 projects
Saint-Nazaire, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lucas

Hello ! 👽

The alien is there to show my passion for astronomy and my fascination with the Fermi paradox. Nothing to do with the job, you might say, but it's important to get to know each other to collaborate well!

More professionally speaking, I aspire to become a master of words! 🎯 "Editorial strategy", "content management" or "copywriting" are all words that my Wernicke's area will translate as "ball pit".

Of course, I have other pleasures:
Events, because it's a blast 🥳
Graphic design, because I knew how to draw before I knew how to write 🎨
Social media management (A.K.A. "Social medias", "RxSx", "SM" — we'll have to agree on a definitive name one of these days...), because I see it as the best way to evolve a brand image 💫

So of course, I binge whenever I get the chance, I'm a fervent user of GIFs and I assume that Google can answer my countless questions... Nothing very original!

📞 We can talk about our common passions (see list below), your favorite figure of speech or Instagram's algorithm... Anyway, let's discuss! 😉

👽 Non-exhaustive list of my passions: watchmaking, jazz & French rap, astronomy, video games, print advertising, typography, computer science & smartphones, physical sciences, tennis, motorsports, ...

See you soon! ✌
  • English

    Fluent

  • Spanish

    Basic

  • French

    Native or bilingual

Can work on-site
Saint-Nazaire (up to 50km), Nantes (up to 50km), Paris (up to 30km)

Experience

  • Caisse des dépôts
    Editorial Project Manager
    BANKING AND INSURANCE
    October 2022 - Today (3 years and 7 months)
    Paris, France
    Creation of an internal digital tool, following a global reorganization of the offer, for the employees of the Banque des Territoires (subsidiary of the Caisse des Dépôts & Consignations).
    My action being both focused on the container and the content.

    Project management:
    _ Advice on the architecture and functionalities of the tool;
    _ Identification of technical malfunctions (UX/UI), transmission of information to developers, and participation in the search for solutions;
    _ Advice and production of educational materials relating to the tool (end user & contributors);
    _ Communication advice to target employees.

    Editorial production:
    _ Research and synthesis of information relating to offers from the various Business Lines;
    _ Monitoring, in particular regulatory, relating to subjects linked to each offer (urban planning, energy, sustainable development, etc.);
    _ Writing of editorial content and definition of guidelines;
    _ Management of content integration with webmasters.
    Regulatory Monitoring Editorial Content Content Writing Project Management Communication Consulting Content Management Systems (CMS) Offer Analysis
  • Bktech
    Media Strategy
    ENERGY AND UTILITIES
    May 2023 - October 2023 (5 months)
    Paris, France
    BKtech, a Swedish company specializing in the sale of industrial heat production modules from renewable energy, is entering the French market in 2023.
    To support its prospecting effort, it wishes to be advised on a strategy for approaching the French media.

    I therefore proposed a strategic recommendation to this effect, then negotiated spaces with the publishers for BKtech, before producing the advertiser's messages.
    Media Communication Strategy Editorial Strategy Editorial Content Commercial Negotiation Advertising
  • Engie - SA
    Editorial Consulting (English)
    ENERGY AND UTILITIES
    October 2022 - November 2022 (1 month)
    Paris, France
    As part of the publication of a magazine covering the group's news and its achievements in favor of the development of renewable energies, providing editorial advice to:
    _ verify the conformity of the illustrations to the graphic charter and the technical constraints of the document;
    _ verify the conformity of the editorial content to the technical constraints of the document;
    _ verify compliance with English grammatical rules and layout standards;
    _ advise on content adjustments to ensure the overall coherence of the subject;
    _ advise on appropriate illustrations.
    Editorial Consulting Proofreading and Correction Iconographic Research

Reviews

5.0

Out of 4 ratings

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Account deleted

Reviewed on 6/25/2021

Very satisfied!
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Account deleted

Reviewed on 7/29/2022

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Education

  • Master DMOE (Operational Manager of Companies), Digital Marketing option
    ISCG Paris
    2020
  • Bachelor Digital Communication
    ISCG Paris
    2018

Skill set

Categories