Freelancer profile translated to English.
Back to original languageAbout Lucas
Graduated from HETIC in 2016 with a Master's degree in Web Project Management, I have been assisting companies as a freelance web marketing specialist for 6 years. 🎯
I enjoy building sustainable customer acquisition strategies over time, which is why I have a preference for SEO, content marketing, and well-structured SEA campaigns with controlled budgets.
I am committed to the performance of my campaigns and genuinely enjoy tracking my clients' KPIs daily.
I support my clients from strategy to operations, so let's build your acquisition project together!
My references:
📰 La Tribune.
📦 Urbanhub, Knoxbox.
💊 Bliss You, Libarti.
🚖 Snapcar.
🧀 Chaussée aux Moines, Oktoberfest.
👚 Un Jour Ailleurs, Frandi.
🏦 Effy, Groupe Sambres Avesnois Immobilier, Co-Building.
🐺 Rendez-vous en Terre Animale.
👨🏫 FDME.
🌐 Uroot.
My skills:
✔️ Cross-Channel Acquisition Strategies: planning, targeting, budget, identification of new acquisition channels.
✔️ SEO: technical audit, semantic audit, keyword research, content plan development.
✔️ SEA: Google Ads, Facebook Ads & Instagram Ads, Pinterest Ads, Linkedin Ads, Native Ads, campaign development and implementation, monitoring and optimization.
✔️ Content Marketing: semantic analysis, writing optimized articles and pages.
✔️ Inbound Marketing: landing page creation, conversion optimization, A/B testing.
✔️ Audit and Reporting: SEO, SEA campaign audit, Google Analytics metrics analysis.
✔️ UI Design and Showcase Website Creation: visual identity creation on Figma, website creation from scratch using WordPress.
⤍ I adapt to my clients' needs, so detail your project to me and I will strive to offer you the most suitable solution with a personalized quote.
Looking forward to working with you.
Lucas Martinez
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- UrbanhubSEO & SEA Manager, Design, WordPressLOGISTICS AND SUPPLY CHAINApril 2019 - Today (7 years and 2 months)Paris, FranceUrbanhub is an innovative logistics platform in Paris that supports SMEs and e-commerce businesses throughout their supply chain.Responsibilities:- Design and creation of the website on WordPress.- Development of a comprehensive natural referencing strategy.- Writing SEO content (+30 pages +10 articles).- Development and implementation of paid acquisition campaigns on Google Ads.- Daily optimization of SEO and SEA campaigns.- €50k spent on Google Ads, +2500 prospect forms collected.
- Co'BuildingSEO Manager & Product OwnerARCHITECTURE AND URBAN PLANNINGMarch 2021 - September 2021 (7 months)Paris, FranceCo-Building is a matching service between people wishing to renovate their homes and apartments and renovation companies.Responsibilities:- Development of a graphic charter and a logo.- Conception, design, and creation of the website on WordPress.- Development of a comprehensive SEO natural referencing strategy.- Management of content writing providers optimized for SEO.
- EffyWeb Marketing & Social Media ConsultantENERGY AND UTILITIESSeptember 2019 - September 2019 (1 month)Paris, FranceEffy is a key player in the energy transition in France and Europe. The company assists businesses and individuals from A to Z in carrying out their energy renovation projects.Responsibilities:- Audit of the social media presence of their brand "Pacte Énergie Solidarité".- Recommendations for improving their content creation.- Development of a new social media strategy.
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Education
- Master 2 in Web MarketingHETIC2016HÉTIC est une école web qui forme en cinq ans en tronc commun aux différents métiers du numérique : le design, le développement, le web-marketing et la gestion de projet. Je me suis spécialisé dans le web-marketing grâce aux stages et aux différentes expériences professionnelles acquises lors de ces cinq ans. HÉTIC délivre un diplôme reconnu par l'état de niveau 1 ( Master 2 ).