Freelancer profile translated to English.
Back to original languageAbout Lucas
You already have an audience and a product that sells. The bottleneck is neither your market nor your price: it's that your prospects aren't encountering your offer at the right time between the two. This lost revenue, no one has ever quantified it for you.
I am a professionalFunnel Builderand I work as aPart-time Funnel CMO**: I handle your **sales funnelfrom start to finish, for a one-off project or long-term.
I supportestablished founders(infopreneurs, coaches, agencies, personal brands, e-commerce, B2B services):Webinars,**VSLs**,Quizzeswithin a complete funnel (ads, landing pages, email sequences, automations).
My way of working:
I start by diving into your real data: your copy and your numbers. Every recommendation is based on reality. Then, the4D method(Diagnosis, Design, Deployment, Debrief): each phase has a go/no-go threshold. I don't promise figures -> I quantify potential based on your data.
Track record (3 years growth / funnel building):
- over 40 webinars managed in 8 months
- for an infopreneur: 26 consecutive cycles: Average ROAS of 3, including failed cycles. Show-up record at 54.86%
- validated demand for high-end B2B coaching: €49 in ads, 42 appointments in 48 hours
- webinars generating over €40,000 in revenue
How I deliver alone:
A proprietary AI system, fed with each client's copy to write in their voice. On my projects, it allows me to deliver the entire acquisition system alone, within the timeframe of a team. Strategy, **copywriting**, and conversion mechanics remain my responsibility.
Common projects:funnel audit · webinar design · VSL · optimization · copywriting (sales page, emails) · KPI-driven management
Process:
1. written exchange
2. diagnostic call
3. structured proposal
👉 Contact me directly on Malt.
English
Fluent
German
Basic
Spanish
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceFunnel Builder | Webinars & VSL for growing foundersCONSULTING AND AUDITSNovember 2023 - Today (2 years and 9 months)Paris, France
- Architect of webinar & VSL sales systems for founders:
Infopreneurs, coaches, agencies, personal brands, e-commerce businesses, B2B/B2C services.- 4D Method: Diagnosis → Design → Deployment → Debrief.
Audience analysis, webinar/VSL scripts, landing pages, email/WhatsApp sequences, ads, GHL setup, KPI tracking.- Goal: Transform an offer that sells based on intuition into a measurable and iterative sales system.
- Recent example: 0 audience, €500 in ads → €200k pipeline in 7 days (pivot identified).
- Teads FranceArt Director, Motion DesignerPRESS AND MEDIAOctober 2022 - Today (3 years and 10 months)Paris, FranceGlobal media platform with an ecosystem of native ads integrated into articles.🎯 Scope: Optimization of assets from major client advertising campaigns, creation of custom formats.Actions:✅ +60 projects completed✅ +250 assets optimized✅ +100 custom formats produced.📊 Results:+200% measured attention time+30% average visibility+50% interaction rate
- Le Must EmployerMotion Designer, Video EditorHUMAN RESOURCESJune 2022 - July 2022 (1 month)Paris, FranceSupport for an employer branding label during its launch phase.🎯 Initial Scope: Promote the label's launch and educate the target audience.Actions:✅ Production of a teaser video✅ Production of a label reveal video.Result:- A clear value proposition that enabled the label to convert prospects more effectively.- Several projects carried out for the label's clients following the successful launch.
Reviews
Recommendations
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Education
- Master's Degree in Art Direction in Graphic DesignÉcole de Condé
- BTS Graphic Design, Option Communication and Digital MediaLycée Saint Etienne Cahors2018