Freelancer profile translated to English.
Back to original languageAbout Lucas
➡️Do you know the importance of developing your online presence but don't have the time to manage it? Do you prefer to focus on other aspects of your business? I can help you achieve your goals!
➡️ 8 years of experience in the field 🚀
Today, I am motivated by the desire to help French companies by bringing them my 8 years of experience in COMMUNICATION STRATEGY, SOCIAL MEDIA & DIGITAL COMMUNICATION CONSULTING
I am convinced that the success of a communication and social media strategy relies on identifying the deepest desires and motivations of your target audience and creating quality content that will satisfy them.
I have a passion for creating engaging content and expertise in defining and developing impactful communication strategies, as a Brand Communication Consultant, Social Media Manager, and Senior Community Manager.
I propose to help you with:
- STRATEGY:
➪ Audit
➪ Benchmark
➪ Communication and image strategy
➪ Social media and content strategy
➪ Operational recommendations
➪ +++ Training +++
➪ Social media / digital strategy consulting
- SOCIAL MEDIA MANAGER & COMMUNITY MANAGER:
➪ Strategy & operational recommendations in Social Media
-Facebook, Instagram, LinkedIn, Twitter, Twitch, YouTube-
➪ Iconographic research & Mood board creation
➪ Creation of editorial calendars (each post with photo, caption, hashtags, and CTA)
➪ Scheduling and moderation (CM)
➪ Creation of advertising campaigns & post sponsoring (via Business Ads)
➪ Creation of activation plans & contests (growth hacking)
➪ Monthly reports and recommendations (analytics tracking of social media and advertising performance)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Courtenay (up to 100km), Montfermeil (up to 100km), Montargis (up to 100km)
Experience
- ESAT AGECETCommunication ManagerCIVIC AND SOCIAL ORGANIZATIONSSeptember 2023 - October 2024 (1 year and 1 month)Montfermeil, France- Management of the website association-agecet.fr (updates, modifications).- Writing, adaptation, and publication of content on social networks (editorial calendars).- Content creation (text, video, images, etc.) for various communication channels (website, social networks, etc.).- Coordination of social media projects.- Community engagement, moderation, and development on social networks.- Management and optimization of Google Maps business listings.- Creation and implementation of a communication strategy and definition of strategic recommendations.- Conception of the editorial line.- Monitoring of communication & marketing campaigns (KPIs) and implemented actions.- Competitive benchmarking and intelligence.- Strategic monitoring of web news: new trends and opportunities.- Management of press and external relations.- Organization and supervision of communication tools.- Performance analysis: dashboard updates, data, assessment.- Ensuring the consistency of communication tools with the company's strategy and graphic identity.- Organization and implementation of internal events.- Enhancing the company's market value, in terms of both products and services.- Crisis management: responsible for managing crisis situations (scandals, accidents, etc.) that may arise within the company.- Adaptation of various documents to the Easy to Read and Understand (FALC) format.
- HP FranceJunior Marketing ManagerTECHSeptember 2021 - September 2022 (1 year)Meudon, FranceOne year within the PC, accessories, and consumer, gaming, and business display teams.- Weekly communication with international agencies- Implementation of campaigns (billboard, radio, TV, web)- Management of special operations (Rebate Offers)- Translation and validation of web pages, videos, and posters (from English to French)- Management of the HP Business Now blog (scheduling, agency relations, content adaptation)
- who why whatProject ManagerDIGITAL AND ITSeptember 2020 - August 2021 (1 year)Paris, FranceJunior project manager for multiple clients: E.Leclerc & Les Espaces Culturels E.Leclerc- Coordination of social media projects- Direct communication with creative teams- Management of the whowhywhat.fr website- Writing creative briefs (Art Direction, Copywriting), production monitoring, and art buying- Writing, adaptation, and publication of content (editorial calendars)- Schedule management- Community engagement, moderation, and development on social networks- Organization of contests on Facebook and Twitter- Campaign monitoring (KPIs) and implemented actions- Competitive benchmarking and intelligence- Strategic monitoring of web news: new trends and opportunities- Presenting recommendations to clients
Recommendations
JB
+1
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Education
- Master Expert in Digital Strategies, Communication & MarketingÉcole Supérieure du Digital2022Activités et associations : Président du Bureau Des ÉlèvesActivités et associations : Président du Bureau Des Élèves Product Management Veille technologique UI design Digital advertising Data marketing E-réputation & influence Paid media (SEA & Social ads) Inbound marketing Growth Hacking M-commerce Business week Marketing Automation Week (et certification Dolist) Mobile week Certifications Google Adwords & Analytics Hackathon Startup Week Projet phygital (pour la marque Chevignon) Projet Transformation digitale Sprint Sessions
- Master's degree in Innovation, Communication, and Digital MarketingÉcole Supérieure de Publicité2021Préparation au pitch Culture Créative Management & Agilité Études de marché Transformation Digitale Social Media Stratégie de marque Planning Stratégique & Insight Web-Marketing Creative Technology Disruption Stratégique Marketing Expérientiel Méthodologie UX (Stratégie omnicale et expérience client) 3 compétitions d’agences interpromo (L'Entourage, Peroni, Total)
Certifications
- Google Digital WorkshopsGoogle2020