Freelancer profile translated to English.
Back to original languageAbout Lucas
Experienced Digital Marketing professional, I worked for several years as a Web Marketing Manager, before co-founding the training organization BrainyUP in 2017, while continuing to provide digital services for all types of companies, from startups to large corporations.
My areas of expertise are as follows:
- SEO, natural referencing: +15 years of experience, numerous SEO-created and optimized websites, SEO audits, creation of an online SEO training course with over 2500 students, ON Page and OFF Page optimizations, web writing, netlinking...
- SEA, paid referencing: +10 years of experience, Google Ads 2022 certifications, all types of campaigns managed, search network, display, YouTube...
- Website creation: HTML CSS, CMS WordPress, Wix, Webflow, Shopify, Prestashop...
- E-Commerce: Strategy, optimization, product distribution, marketplace management, legal...
- Commerce: Market research, competitive analysis...
Having had numerous clients, employers, and partners, I can quickly identify your market, adapt to your needs, and meet your expectations with rigor and quality.
Open to any type of project related to the web or commerce, I am available part-time.
French
Native or bilingual
Spanish
Conversational
English
Fluent
Can work on-site
Cannes (up to 50km)
Experience
- FRAMECUT SAS
On Malt
ON Page and OFF Page SEO OptimizationJuly 2022 - August 2022 (1 month)Cannes, FranceON Page SEO:- Positioning: Choice of keyword positioning for the 5 pages of the site- Optimization of H1 and H2 titles- URL rewriting for the 5 pages- Image optimization- Adding image alt texts- Optimization of meta tags and social media sharing- Sitemap updateOFF Page SEO:- Recommendation of 20 specialized sites- Creation of 5 backlinks - FRAMECUT SASSEO AuditJune 2022 - July 2022 (2 months)Cannes, FranceSEO Audit:- ON Page Checklist: Meta Tags, URL rewriting, duplicate content, alt and title attributes for 5 pages of the site- Positioning: Selected keywords, relevance analysis for 5 pages of the site- Indexing: Canonical URL, redirects for 5 pages of the site, .htaccess, sitemap, robots.txt- Semantics: Elements, titles, rich snippets for 5 pages of the site- User experience: Compression, responsive design, optimized social sharing for 5 pages of the site- Site KPIs and Scores before optimization- RecommendationsAction Plan:- Summary of improvement points- Suggestion of an action plan, task prioritizationSupport:- Videoconference to present the audit with Q&A (maximum 2 hours)
- BrainyUPFounderEDUCATION AND E-LEARNINGMarch 2016 - Today (10 years and 3 months)Cannes, FranceFounder of BrainyUP with Arnaud Degrave.BrainyUP is the 1st intelligent and fun social network, allowing its members to easily and quickly improve their knowledge and skills.It is the all-in-one solution for knowledge sharing and career development:- Professional social network- Online courses: MOOC, COOC, and SPOC- Tutorial and explanatory videos- Cognitive games- News monitoring tool- And much more...
Reviews
C
Christelle
Christelle Dufrenne
Reviewed on 9/5/2023
I contacted Lucas for the creation of a website for the opening of my therapy practice. Availability, responsiveness, pedagogy, and creativity. I absolutely recommend him.
Pierre
FRAMECUT SAS
Reviewed on 8/5/2022
Very good service from Lucas. Efficient and pedagogical.
Recommendations
AC
FU
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Education
- E-LearningInternetFormations en ligne réussies : Découvrez les solutions CMS - Openclassrooms Le Big Data transforme ma vie et celle des entreprises - Openclassrooms Comment le modèle économique des entreprises se bouleverse pour aller vers de nouveaux clients - Openclassrooms Travailler en mode collaboratif au quotidien - Openclassrooms Découvrir la posture d’agilité - Openclassrooms Intégrer des postures de responsabilité et d'organisation - Openclassrooms Développer sa posture d’ouverture - Openclassrooms Digital Business - Unow Réseaux sociaux - Unow
- E-LearningInternet2017Formations en ligne réussies : Ressources Humaines édition 2 - École Française de Comptabilité Construire son projet professionnel - Pole Emploi Monter un MOOC de A à Z 3 - FUN Organiser sa recherche d’emploi, trouver et sélectionner les offres - Pôle Emploi Réussir son CV et sa lettre de candidature - Pôle Emploi Réussir l’entretien d’embauche et relancer l’employeur - Pôle Emploi Créer et développer une startup technologique - HEC Culture et Ecriture Numériques - EMMA sMOOC Pas à Pas - Eco Learning Digital Marketing - Unow Digital Learning - Agora Learning Construire son Business Plan - Openclassrooms Gestion de Projet 8 - Unow École Centrale Lille Digital Learning 2 - Agora Learning Découvrir la programmation créative - Class'Code Lancez une campagne Facebook Ads - OpenClassrooms Lancez une campagne de publicité avec Google AdWords - OpenClassrooms Animez une communauté Facebook - OpenClassrooms Le machine learning est-il l’avenir de l’Homme ? - OpenClassrooms
Certifications
- Google Ads Display Advertising CertificationGoogle Skillshop2022
- Google Analytics Individual Qualification CertificationGoogle Skillshop2022