Lucas Glowinski

Welcome to my profile,

With over 14 years of experience in marketing, I have developed strong skills in strategic thinking, business development, innovation, CSR, and management.

Pragmatic, collaborative, and results-oriented, I enjoy using my expertise to serve my clients and support them in defining and implementing their activities.

Having been a manager within marketing departments, I am aware of the challenges frequently encountered: the diversity of missions (both strategic and operational), the complexity of organizations and processes, and the ability to prioritize and deliver projects effectively and with kindness.

My skills:

- Recruitment of teams, management, and leadership: Marketing Communication & Activation - Digital Marketing - Innovation Marketing (Junior to Group Manager profiles).

- Business development & Go-to-Market strategy: market research - business plan construction and P&L/Capex/ROI projection - marketing & sales deployment plan.

- Design and implementation of marketing plans in France and internationally: 360° plans with TV - Digital - Influence - In & Out of store activation (marketing budget >€10M).

- Brand Strategy in France and internationally: launch or repositioning - development of Brand content (TV, social media, influence, packaging…) - performance measurement (barometer, panels, ad hoc study).

- Development of CSR strategies: objective definition - lever structuring - implementation of associated projects and communications.

- Construction and implementation of the innovation funnel: disruptive innovation, line extensions, renovation (design thinking & management of complex projects with internal and external stakeholders).

- Budget construction - marketing and financial KPIs management - reporting to management (C-level).

I would be delighted to discuss your needs with you soon.

Lucas