About Lucas
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- MezaelleGrowth OpsCONSULTING AND AUDITSOctober 2025 - June 2026 (8 months)Assists Mezaelle in setting up and optimizing their marketing infrastructure, funnels & data for scaling operations.- Funnel ecosystem architecture & migration: managing the migration from Clickfunnels 1.0 to 2.0 (100 funnels migrated, deadline June 2026), designing the 2026 tracking plan and UTM governance.- Tracking & data layer: designing the end-to-end tracking plan (UTM FIRST/LAST capture, HubSpot source of truth, Short.io acquisition governance), reducing the UTM attribution gap on LearnyBox payments.- Automations & scripts: developing advanced JS scripts (UTM Carryover, Typeform Capture/Restore, auto-registration Webinar Jam, Sticky CTA, Prefill Calendly), n8n workflows (Typeform â HubSpot, real-time dashboard).- CRM & segmentation: HubSpot architecture (properties, pipelines), ActiveCampaign behavioral segmentation post-webinar.- Performance analysis & framework: post-launch analyses (Piliers de LumiĂšre 2026, Divine Renaissance 2026, Le Club 2026...), lead scoring, commercial scenario framework (conservative/median/ambitious), documented audience attention benchmarks.
- WEBINAIRE agencyâąFunnel BuilderApril 2024 - May 2024 (1 month)Franceâą - Monitor, maintain, and optimize automations for the smooth operation of webinar ecosystems.âą - Develop and implement tools and services to support the overall marketing strategy aligned with client objectives.âą - Oversee the design and execution of marketing funnels (from opt-in to new client onboarding).âą - Document automation processes.âą - Collaborate closely with the Ads Team to understand client goals and expectations, ensuring coherent and integrated marketing solutions.âą - Implement new technological solutions to enable the agency to scale its clients and automate daily and weekly tasks.âą - Track and measure the effectiveness of capture pages using key performance indicators (KPIs), adjusting acquisition marketing strategies based on analysis to optimize results.âą - Perform a complete webinar setup: Create all necessary software configurations for building the client's sales funnel, then ensure client follow-up (make necessary modifications and improvements to enhance the funnel).
- WebiflowFunnel BuilderDecember 2023 - January 2026 (2 years and 1 month)FranceImplementation of +100 funnels/landing pages for +100 clients across various niches as a Marketing Integrator/Funnel Builder.
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Education
- Master of ScienceSKEMA Business School2020Master of Science - MS, Digital Marketing
- SKEMA - Raleigh Campus, Business, Management, Marketing, and Related Support ServicesNorth Carolina State University2018SKEMA - Raleigh Campus, Business, Management, Marketing, and Related Support Services
Certifications
- Bubble.ioBubble.io2022
- FlutterflowFlutterflow2023