Lucas Durand

• Creation of a video agency specializing in advertisements, tutorials, explainer videos, and content optimized for social media.
• Close collaboration with clients to understand their brand and propose tailor-made solutions.
• Complete supervision of projects, from pre-production to post-production, with a team of specialists (directors, editors, scriptwriters).
• Delivery of impactful videos that capture attention and convert viewers into customers.

Main Responsibilities

• Complete audiovisual production
• Conception and production of various video content: corporate, product, client testimonials, internal training. From pre-production to final editing.
• Audiovisual content strategy
• Development of video editorial lines adapted to business objectives. Production planning, format optimization according to distribution channels.
• Video SEO optimization
• Implementation of SEO strategies for audiovisual content: optimization of titles, descriptions, tags, thumbnails.
• Internal communication
• Creation of video materials for teams: onboarding, training, management communications, internal events. Coordination with various departments.

Achievements

• Increased video engagement on social media
• Implementation of a structured production workflow
• Creation of an organized internal video library
• Improved SEO ranking for video content

Skills Developed

Main Responsibilities

• Multi-format audiovisual production
• Complete production of various content: corporate interviews, social media clips, company presentation videos, commercials, field reports, enriched content, and archival valorization.
• Team shooting
• Close collaboration with Studio and Media teams for complex productions. Management of multi-camera shoots, technical coordination, adherence to creative briefs.
• Cross-platform adaptation
• Adaptation of content according to the specifics of each channel: vertical/horizontal formats, adjusted durations, subtitles, optimization for YouTube, LinkedIn, Instagram, Facebook, websites.

Achievements

• End-to-end production management for major clients
• Creation of high-performing content on various social networks
• Implementation of efficient multi-format adaptation workflows
• Smooth collaboration with creative and sales teams

Skills Developed

• Multi-format production, professional shooting, post-production, editorial adaptation, teamwork, client deadline management.
• Communication agency specializing in audiovisual, diverse clients (corporate, institutions, brands), various creative and technical projects.