Freelancer profile translated to English.
Back to original languageAbout Lucas
Hello!
Do you need graphic support for your digital or print projects? As a graphic designer at Viapresse, I work daily on creating materials for the brand and its many external clients such as Fnac, Leclerc, Décathlon, and Intersport.
My role is to translate your needs into impactful visuals while ensuring strict adherence to your graphic guidelines. My dual experience (internal and multi-client) allows me to be operational very quickly across diverse brand universes.
Whether you need quick execution or strategic thinking about your image, I offer my support in the following areas:
IDENTITY & STRATEGY
🔹 Art Direction and Rebranding
🔹 Logo Creation and Redesign
🔹 Development of Complete Graphic Guidelines
🔹 3D Modeling
🔹 Communication and Marketing Consulting
DIGITAL COMMUNICATION
🔹 Advertising and Operational Banners (Web / Display)
🔹 Newsletter Design and CRM Visuals
🔹 Web Design and Social Media Visuals
🔹 Video Editing and Animated Content
🔹 Professional Photo Retouching
PUBLISHING & PRINT
🔹 Poster, Flyer, Brochure, and Leaflet
🔹 Catalog, Booklet, and Magazine
🔹 Signage: Roll-up, Banner, Stand
🔹 Product Packaging and Labeling
🔹 Textile Design / Apparel
🔹 Business Cards and Goodies
Working with me ensures great responsiveness and a professional output adapted to the demands of today's market. I prioritize efficiency and clarity in communication to best address your needs!
Feel free to send me a message to present your project; I'll be happy to respond and assist you.
See you soon!
Lucas :)
French
Native or bilingual
Spanish
Fluent
English
Conversational
Remote only
Primarily works remotely
Experience
- VialifeGraphic DesignerE-COMMERCEFebruary 2024 - Today (2 years and 6 months)Paris, FranceI support Vialife and its clients in deploying their visual strategy. My daily work combines technical rigor and creativity to produce high-impact materials, both digital and print.My current expertise:Digital Advertising: Creation of operational banners optimized to boost click-through rates (Viapresse & external clients).CRM & Newsletter: Design of attractive visuals for newsletters, ensuring perfect consistency with graphic guidelines.Print & Events: Production of physical communication materials such as flyers and roll-ups for maximum visibility at trade shows.Video Content: Creation of dynamic video formats.
- StigueCommunity ManagerHUMAN RESOURCESSeptember 2023 - December 2023 (3 months)Paris, FranceAs a communication and marketing officer, I had numerous responsibilities such as:Creating and writing content for social media, following the editorial calendar.Setting up a blog to develop brand awareness.UI Design for the company's website.Brand rebranding, by creating their new graphic guidelines in line with their expectations.Print creation with flyers or roll-ups for trade shows.
- Groupe BeaumanoirCommunity ManagerRETAIL (LARGE RETAILERS)April 2023 - July 2023 (3 months)Saint-Malo, FranceAs an intern within this group, I carried out various missions such as:Creation of posts for their social media.Creation of a journalist database for the Vib's brand to develop press relations.Creation of a white paper on "Social Media" for the various Vib's in France, with DOs and DON'Ts.
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Education
- ART DIRECTIONESP2026Actuellement en cursus de Direction Artistique à l’ESP (École Supérieure de Publicité), j'y développe une vision globale de la communication, de la réflexion stratégique à la production finale. Cette formation, très axée sur la réalité du marché, me permet de maîtriser : 🔹 Conception & Stratégie : Analyse de brief, réflexion créative et mise en place de concepts visuels forts pour des campagnes 360°. 🔹 Identité de marque : Apprentissage approfondi de la typographie, de la sémiologie de l’image et de la création de chartes graphiques cohérentes. 🔹 Maîtrise technique : Perfectionnement sur la Suite Adobe (Photoshop, Illustrator, InDesign) et initiation aux nouveaux formats (Motion design, Vidéo, 3D). 🔹 Culture graphique & Publicitaire : Veille constante sur les tendances visuelles et les enjeux marketing actuels.