About Lucas
Google Ads & Meta Ads Consultant | Client Acquisition
SEA Audit & Acquisition Strategy
- Google Ads Audit and Facebook Ads Audit
- Competitor Analysis
- Conversion Funnel Analysis
- Tracking and Performance Measurement Analysis
- Priority Recommendations and Action Plan
Google Ads Campaign Creation and Management
- Google Search
- Google Shopping
- Google Performance Max
- Google Display
- YouTube Ads
- Lead Generation
- E-commerce Acquisition
Meta Ads Campaign Creation and Management
- Facebook Ads
- Instagram Ads
- Awareness Campaigns
- Lead Generation
- Customer Acquisition
- Retargeting
- Scaling Profitable Campaigns
Tracking & Data
- Facebook Pixel
- Meta Conversion API
- Google Analytics 4 (GA4)
- Conversion Tracking
- Attribution Optimization
- Dashboards and Reporting
Some Achieved Results
- 1,366 sales and over €151,000 in revenue generated in 2 weeks for an e-commerce brand.
- +370% in sales and +13.5% in average order value for a ready-to-wear brand.
- 133 bookings and over €60,000 generated in 6 weeks for a hotel industry player.
French
Native or bilingual
English
Native or bilingual
Experience
- Lucas Dorothee ConsultingMedia Buyer - Acquisition Consultant - Meta Ads SMA | Google Ads SEAE-COMMERCEJanuary 2024 - Today (2 years and 7 months)Nantes, France
Context
B2B companies, e-commerce businesses, and entrepreneurs looking to develop their customer acquisition through Google Ads and Meta Ads while improving the profitability of their advertising campaigns.Mission Accomplished
Strategic and operational support throughout the acquisition cycle: defining advertising strategy, setting up tracking, creating and optimizing Google Ads and Meta Ads campaigns, performance analysis, and continuous improvement of results.Expertise and Tools Used
Google Ads, Meta Ads, Google Analytics 4, Tracking, Conversion API, Lead Generation, E-commerce, CRO, ROAS Optimization, CAC Reduction, Reporting.Results Achieved
Implementation of reliable tracking systems to monitor performance.Generation of qualified leads for B2B and B2C companies.Optimization of acquisition costs and improvement of campaign profitability.Increase in advertising return on investment through a data-driven approach.Some Clients I Have Assisted (does not include active clients):
- No More Beauty: E-commerce - Meta ads & Google ads- NRV: E-commerce - Amazon ads- Serious Poulp: E-commerce / Crowdfunding - Meta ads- Acceor: B2B Lead Generation - Google ads- Colana: B2B Lead Generation - Meta ads & Google ads- Parcours Boost: B2C Lead Generation - Meta ads & Google ads- Petit Fennec: E-commerce - Meta ads & Google ads- Liam Borchardt: B2C Lead Generation - Meta ads- Inspire Potential: B2C Lead Generation - Meta ads & Google ads- Go Good: E-commerce - Meta ads- Les Hang Art: B2C Lead Generation - Meta ads- Totem Bali: B2C Lead Generation - Meta ads- Château l’Hospitalet (Gérard Bertrand): B2C Booking Generation - Meta ads & Google ads- Noraebang: B2C Booking Generation - Meta ads & Google ads - shapeAdsMedia Buyer - Acquisition Consultant - Meta Ads SMA | Google Ads SEACONSULTING AND AUDITSJune 2024 - October 2025 (1 year and 4 months)Nantes, France
Client Context
Supporting e-commerce brands, primarily in the wellness sector, looking to accelerate their growth through a profitable acquisition strategy.Mission Accomplished
Management of digital acquisition strategies combining online advertising, sales page optimization, tracking improvement, and conversion-oriented advertising content creation.Expertise and Tools Used
Google Ads, Meta Ads, Shopify, CRO, Tracking, Data Analysis, Advertising Creation, Conversion Funnel, Landing Pages, E-commerce.Results Achieved
Structuring high-performing acquisition strategies for e-commerce brands.Improving website and sales page conversion rates.Continuous campaign optimization to maximize ROAS.Implementation of performance monitoring based on data and business indicators. - LamereE-commerce ConsultantE-COMMERCEJune 2023 - December 2023 (6 months)Nantes, France
Context
Creation of an e-commerce brand specializing in maternity pillows to gain practical experience in digital entrepreneurship and customer acquisition.Mission Accomplished
Conception and launch of the brand from A to Z: market research, offer creation, Shopify store development, advertising campaign setup, influencer strategy, and marketing automation.Expertise and Tools Used
Shopify, Facebook Ads, Email Marketing, Klaviyo, Canva, CapCut, Branding, Copywriting, Customer Acquisition, Influencer Marketing, E-commerce.Results Achieved
Complete creation of an e-commerce project autonomously.Acquisition of practical expertise in the real challenges faced by e-commerce businesses.Implementation of advertising campaigns and multichannel marketing actions.Development of a strong understanding of digital growth and profitability levers.
Reviews
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Education
- Master Business Engineer, CommerceKEDGE Business School2021Master Ingénieur d'affaires, Commerce
- Master Business Engineer, Commerce (Erasmus in Estonia)TalTech School of Business and Governance2018Master Ingénieur d'Affaires, Commerce
Certifications
- Facebook certified media buying professionalMeta2024
- Google AnalyticsGoogle2024