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Lucas DorotheeLD

Lucas Dorothee

Supermalter

Expert Meta Ads | Facebook Ads | Google Ads SEA ⭐

€300/day
31 projects
Paris, FR
3-7 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Lucas

Google Ads & Meta Ads Consultant | Client Acquisition

Are you investing in advertising but not getting the results you want?

Do your Google Ads or Facebook Ads campaigns generate traffic, but few sales or qualified leads?

Are you looking for a Media Buyer capable of improving your performance while controlling your acquisition cost?

I help companies, e-commerce businesses, and B2B players increase their revenue through Google Ads and Meta Ads (Facebook Ads & Instagram Ads).

SEA Audit & Acquisition Strategy

  • Google Ads Audit and Facebook Ads Audit
  • Competitor Analysis
  • Conversion Funnel Analysis
  • Tracking and Performance Measurement Analysis
  • Priority Recommendations and Action Plan

Google Ads Campaign Creation and Management

  • Google Search
  • Google Shopping
  • Google Performance Max
  • Google Display
  • YouTube Ads
  • Lead Generation
  • E-commerce Acquisition

Meta Ads Campaign Creation and Management

  • Facebook Ads
  • Instagram Ads
  • Awareness Campaigns
  • Lead Generation
  • Customer Acquisition
  • Retargeting
  • Scaling Profitable Campaigns

Tracking & Data

  • Facebook Pixel
  • Meta Conversion API
  • Google Analytics 4 (GA4)
  • Conversion Tracking
  • Attribution Optimization
  • Dashboards and Reporting

Some Achieved Results

  • 1,366 sales and over €151,000 in revenue generated in 2 weeks for an e-commerce brand.
  • +370% in sales and +13.5% in average order value for a ready-to-wear brand.
  • 133 bookings and over €60,000 generated in 6 weeks for a hotel industry player.
As a former e-commerce business owner, I don't limit myself to advertising campaigns. I also analyze sales pages, creatives, tracking, and the user journey to identify the levers that are truly hindering your growth.

Do you have a project or campaigns to optimize? Let's discuss.
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Lucas Dorothee Consulting
    Media Buyer - Acquisition Consultant - Meta Ads SMA | Google Ads SEA
    E-COMMERCE
    January 2024 - Today (2 years and 7 months)
    Nantes, France

    Context

    B2B companies, e-commerce businesses, and entrepreneurs looking to develop their customer acquisition through Google Ads and Meta Ads while improving the profitability of their advertising campaigns.

    Mission Accomplished

    Strategic and operational support throughout the acquisition cycle: defining advertising strategy, setting up tracking, creating and optimizing Google Ads and Meta Ads campaigns, performance analysis, and continuous improvement of results.

    Expertise and Tools Used

    Google Ads, Meta Ads, Google Analytics 4, Tracking, Conversion API, Lead Generation, E-commerce, CRO, ROAS Optimization, CAC Reduction, Reporting.

    Results Achieved

    Implementation of reliable tracking systems to monitor performance.
    Generation of qualified leads for B2B and B2C companies.
    Optimization of acquisition costs and improvement of campaign profitability.
    Increase in advertising return on investment through a data-driven approach.

    Some Clients I Have Assisted (does not include active clients):

    - No More Beauty: E-commerce - Meta ads & Google ads
    - NRV: E-commerce - Amazon ads
    - Serious Poulp: E-commerce / Crowdfunding - Meta ads
    - Acceor: B2B Lead Generation - Google ads
    - Colana: B2B Lead Generation - Meta ads & Google ads
    - Parcours Boost: B2C Lead Generation - Meta ads & Google ads
    - Petit Fennec: E-commerce - Meta ads & Google ads
    - Liam Borchardt: B2C Lead Generation - Meta ads
    - Inspire Potential: B2C Lead Generation - Meta ads & Google ads
    - Go Good: E-commerce - Meta ads
    - Les Hang Art: B2C Lead Generation - Meta ads
    - Totem Bali: B2C Lead Generation - Meta ads
    - Château l’Hospitalet (Gérard Bertrand): B2C Booking Generation - Meta ads & Google ads
    - Noraebang: B2C Booking Generation - Meta ads & Google ads
    Facebook Ads Google AdWords Google Ads Lead Generation expert meta ads Google Ads Campaign
  • shapeAds
    Media Buyer - Acquisition Consultant - Meta Ads SMA | Google Ads SEA
    CONSULTING AND AUDITS
    June 2024 - October 2025 (1 year and 4 months)
    Nantes, France

    Client Context

    Supporting e-commerce brands, primarily in the wellness sector, looking to accelerate their growth through a profitable acquisition strategy.

    Mission Accomplished

    Management of digital acquisition strategies combining online advertising, sales page optimization, tracking improvement, and conversion-oriented advertising content creation.

    Expertise and Tools Used

    Google Ads, Meta Ads, Shopify, CRO, Tracking, Data Analysis, Advertising Creation, Conversion Funnel, Landing Pages, E-commerce.

    Results Achieved

    Structuring high-performing acquisition strategies for e-commerce brands.
    Improving website and sales page conversion rates.
    Continuous campaign optimization to maximize ROAS.
    Implementation of performance monitoring based on data and business indicators.
    E-commerce Strategy E-commerce Tracking Google Search Ads Media Buying Meta Ads
  • Lamere
    E-commerce Consultant
    E-COMMERCE
    June 2023 - December 2023 (6 months)
    Nantes, France

    Context

    Creation of an e-commerce brand specializing in maternity pillows to gain practical experience in digital entrepreneurship and customer acquisition.

    Mission Accomplished

    Conception and launch of the brand from A to Z: market research, offer creation, Shopify store development, advertising campaign setup, influencer strategy, and marketing automation.

    Expertise and Tools Used

    Shopify, Facebook Ads, Email Marketing, Klaviyo, Canva, CapCut, Branding, Copywriting, Customer Acquisition, Influencer Marketing, E-commerce.

    Results Achieved

    Complete creation of an e-commerce project autonomously.
    Acquisition of practical expertise in the real challenges faced by e-commerce businesses.
    Implementation of advertising campaigns and multichannel marketing actions.
    Development of a strong understanding of digital growth and profitability levers.
    Facebook Ads Acquisition Strategy Webmarketing Strategy Facebook Advertising media buyer facebook ads

Reviews

5.0

Out of 18 ratings

C

Chloe

Audit stratégique de l'acquisition paid media - Sustainimmo

Reviewed on 7/9/2026

Lucas conducted an audit of our paid media acquisition to identify areas for improvement, cost savings, and optimization. He accurately identified our problems and needs, understood our goals, and proposed a better action plan, refocused for better performance and more lead generation. We appreciate his recommendations and will continue with another mission.
A

Arthur

CEO - Arthur Delrieu

Reviewed on 4/14/2026

I reached out to Lucas for support in setting up and optimizing Meta Ads campaigns, and I am very satisfied with the collaboration. Lucas is a very serious, reliable, and clear media buyer in his communication. He perfectly masters Meta Ads / Facebook Ads topics and is truly focused on marketing performance. He structured the campaigns simply and effectively, while providing relevant marketing recommendations. I particularly appreciated his ability to challenge the existing setup, be a source of proposals, and bring a true consultant's perspective. You can tell he doesn't just execute; he genuinely seeks to improve performance with both a strategic and operational approach. Since Lucas intervened on the Facebook Ads account, we've seen a significant improvement in performance. The conversion rate increased from 0.7% to 7.5%, and the cost per result was divided by 4, right from the first week. I recommend Lucas to anyone looking for a competent, professional, and pleasant media buyer or Meta Ads / Facebook Ads consultant to collaborate with.

Recommendations

Emmanuel BismuthEB
Lucas BaudryLB
ND
+8
Emmanuel Bismuth and 10 other people have recommended Lucas

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Education

  • Master Business Engineer, Commerce
    KEDGE Business School
    2021
    Master Ingénieur d'affaires, Commerce
  • Master Business Engineer, Commerce (Erasmus in Estonia)
    TalTech School of Business and Governance
    2018
    Master Ingénieur d'Affaires, Commerce

Certifications

  • Facebook certified media buying professional
    Meta
    2024
    Meta Advertising Facebook Advertising Facebook Ads Media Buying social ad Instagram Ads Facebook Marketing Instagram Advertising Meta Ads Social Networks
  • Google Analytics
    Google
    2024
    Google Analytics Tracking Data Visualization Server-side Tracking Google Ads Tracking Data Analysis E-commerce Tracking Google AdWords Conversion Tracking Marketing

Skill set

Categories