Lucas D.

Associate & Performance Creative Strategist for 4 years.

I left the agency to focus solely on freelancing —

less brands, more impact, and direct work with founders and CMOs without intermediary layers.

— Some figures —

+30 brands supported

+€15M spent on my creatives in 4 years

Budgets managed: from €5K/month to €300K/month

— Some client results —

→ Circles: €0 → €10M annual revenue (4 years of support)

→ MakeMyMask: €700K → €4M annual revenue (1.5 years)

→ Sisterfeel: €100K → €1M annual revenue (1.5 years)

Detailed portfolio below.

— Audits & creatives delivered for —

iad, iRobot, Interflora, Docteur Patrimoine, PSR Immobilier.

— What I do —

Full-funnel creative strategy for e-commerce brands scaling on Meta Ads. Specifically:

→ Audit of your Meta account and current creatives

→ Identification of performing angles, hooks, and formats

→ Production: UGC scripts, statics, founder stories, comparison ads, press-style, AI concepts

→ Structured testing framework (Hook x Angle x Format) to stop shooting in the dark

→ Industrialized production process (Airtable, ClickUp) to produce volume without losing quality

— My approach —

Performance above all. Each creative has a specific job (TOF/MOF/BOF), each test has a hypothesis, every euro invested must bring back more than one euro.

If you're looking for brand campaigns like Sephora or Chanel, this isn't the place. If you're looking for creatives that make your Meta ads profitable, you're in the right place.

— How we work —

1. Discovery call (30 min, free) — I'll review your account and creatives

2. Tailored proposal: one-off audit, creative sprint, or embedded creative lead for several months

3. Start within 5-7 days

Available remotely or hybrid in Paris.

Stack: Meta Ads Manager, TikTok Ads Manager, Airtable, ClickUp, Figma, Notion, Foreplay, Motion.