Freelancer profile translated to English.
Back to original languageAbout Lucas
I have been working in the field of e-commerce for 10 years, particularly with Shopify.
These years have allowed me to explore many aspects of e-commerce, including website creation, technical aspect management, digital strategy development and deployment, new sales channel development (Marketplaces), content management, natural and paid referencing, traffic acquisition, sales journey and conversion funnel optimization, e-merchandising, Google Analytics, etc.
My partner and I have therefore created an e-commerce agency specializing in the following services:
- E-commerce website creation on Shopify (Architecture, Checkout, Payment system, UX/UI, e-merchandising, categories, product import, SEO optimization, back office training, etc.)
- Optimization of the customer journey and transformation on your Shopify site.
- Development of your Marketplace channel via Shopify (La Redoute, Galeries Lafayette, etc.) (optimization of product pages, catalog integration, performance monitoring and management, configuration of commercial operations, catalog optimization, etc.)
- Data Monitoring (Creation of automated reports, analysis of e-commerce data to identify areas for improvement in the conversion funnel and value proposition).
- Development of custom applications on Shopify and Shopify Plus.
- Traffic (Traffic Acquisition, keyword purchase, CRM database management, Media strategy optimization, Facebook & Instagram ads)
- E-store Management (Complete management of your e-commerce site, site dressing, implementation of commercial animation, content modification, etc.) on Shopify.
English
Fluent
Spanish
Fluent
Russian
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Agence Meelz | Shopify PartnerFounderE-COMMERCEMarch 2019 - Today (7 years and 3 months)- Creation and development of e-commerce sites (Shopify, Shopify Plus)- Site / theme redesign on Shopify- Shopify theme development- Implementation of an e-commerce strategy (Objectives, Budgeting, deployment of web & traffic levers)- Steering of objectives (implementation of performance reporting and navigation)- Assistance in optimizing on-site transformation- SEO optimizations (Shopify)- Development of Shopify applications
- The Other Store / Shopify Plus partnerMarketplace Manager / Business Analyst / Senior E-store managerE-COMMERCEJanuary 2016 - September 2019 (3 years and 8 months)Marketplace Manager:- Deployment of brands on various FR and international Marletplaces (Galeries Lafayette, La Redoute, Harvey Nichols) from Shopify via Lengow- Enrichment of the catalog- Strategic management of performance via content enrichment to feed the algorithm- Implementation of projects on Marketplaces (Relais Colis, etc.)- Management of the Integrator interface (Lengow)E-store Manager Senior:- Implementation of Traffic investments (Facebook Ads, Google Adwords, other advertising agencies).- Steering of animation, investments, and web relays in order to achieve the objective- Steering of a site on Shopify / Shopify Plus- Various analyzes via Google Analytics in order to improve the user experience (management of navigation problems by Device for example).- Analysis and management of Ecommerce KPIs and various KPIs (Stock for example).Business Analyst:- Financial management of client brands- Monitoring of compliance with traffic budgets- Financial optimization of variable costs (logistics, after-sales service, Transport, etc.)- Allocation of fixed costs per brand- Creation and management of a P&L per brand for Business teams
- NOMWAFounderE-COMMERCESeptember 2015 - July 2018 (2 years and 11 months)E-commerce site for clothing and accessories on online site + Marketplaces.Complete operational management of the site, digital strategy, CRM, Traffic Acquisition.Platform: Shopify.
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Education
- Master in Corporate FinanceEcole Supérieure des Sciences Commerciales d'Angers2016