Freelancer profile translated to English.
Back to original languageAbout Lucas
Do you want to generate more sales with your business?
Then don't be like Bob.
Bob and Joe are friends.
They followed the same training.
They have identical businesses.
They sell the same product.
One day, they each decide to launch an advertising campaign.
For Joe, it's a SUCCESS: his revenue doubles in the first month.
But for Bob, it's a FAILURE: he's not profitable.
Yet, they applied the same strategy. And they spent the same budget on advertising.
So why the difference?
Before launching his campaign, Joe spent two hours every evening for a year learning how to write persuasive texts.
Bob didn't.
Yet...
He could have matched (or even exceeded) Joe's results...
Just by hiring a professional copywriter.
Copywriting is the art of writing persuasive texts that turn your visitors into buyers... and your buyers into loyal customers.
It's NOT just writing "-20% today only". Or "limited stock". Or even "you have this problem? We have the solution".
Copywriting is understanding your prospect's internal monologue.
Their beliefs.
Their dreams.
Their fears.
And then creating the emotional sales message that will hook them...
That will make them read your sales page, your email, your VSL, or your product sheet to the last word... without them being able to stop.
As if they were sliding down a slippery slide...
Until they (with pleasure) take the action YOU want.
Do you want to generate more money without spending two hours every evening learning copywriting?
I offer you my professional copywriter services.
Click the red button at the top of this page, and let's start discussing your project today...
Because it's only one good text away from success.
Sincerely,
Lucas
P.S.: I usually reply in less than an hour.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Education Canine en ligneSales page copywriting, Email sequence, Sponsored articleE-COMMERCEJanuary 2021 - April 2022 (1 year and 3 months)I was responsible for all the copywriting of an online dog training method:- Facebook Ads copywriting (average CTR of 4%, CPC of €0.8, CPM of €9.4)- Landing page copywriting with lead magnet (40% conversion - cold traffic)- Sales page copywriting (4% conversion - cold traffic)- Order page copywriting with bump (50% of customers take the bump)- Copywriting of 2 upsells (about 31% of customers take at least one upsell)- Copywriting of email sequences (cold mailing, newsletter, "abandoned cart" reminders)- Second phase: copywriting of a "sponsored article" (disguised but legal advertising article) to move prospects from "cold" to "warm"➔ The marketing positioning of this method is unique and stands out from its competitors➔ This business generates approximately €5600 in profit per month.
- Magasin de porte-clésSales Page CopywritingE-COMMERCEMarch 2020 - January 2021 (10 months)I was responsible for the copywriting of the B2B sales page for this keychain store:- Research on the professional customer avatar- Research for a selling marketing angle for the professional market- Creation of an emotional sales pitch- Creation of a high-converting sales funnel- Writing of a storytelling incorporated into the sales page, to differentiate the store in this ultra-competitive market➔ With this sales page, I positioned this store as the "high-end" of keychains. This allowed them not to slash their prices like all their competitors in this market.➔ The sale of B2B keychains now represents 40% of their annual turnover
- Magasin de porte-clésCopywritingE-COMMERCEMarch 2020 - January 2021 (10 months)I was responsible for the copywriting of 1539 product sheets for a keychain sales website:- Research work on the customer avatar- Research for an emotional marketing angle (for simple metal keychains)- Creation of a unique personality for each keychain (name, symbolism, ...)- Creation of a high-converting product sheet structure (designed as a mini-sales page)- On-site SEO optimization of each product sheet (Hn tags, keywords, semantics)➔ The conversion rate of this online store increased from 1.3% to 3.7%.➔ Thanks to SEO optimization, it went from 23 visitors per day to over 140.
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Education
- Copywriting TrainingSelf-taughtJ'ai toujours adoré écrire depuis que je suis jeune. Je me suis formé au copywriting en autodidacte : - Lecture d'ouvrages et de textes de copywriters historiques (Gary Halbert, Eugene Schwartz, Joseph Sugarman, ...) - Formations en ligne - Pratique intensive Je passe une heure chaque jour à me former à cette compétence. Je suis passionné.
- Master 2 - HistoryUniversity of Lille2020- Maîtrise de la rédaction sous plusieurs formes (universitaire, vente) ➔ j'adapte ma rédaction à votre branding, votre thématique, ou votre projet - Grande capacité d'apprentissage ➔ je suis habitué à découvrir rapidement de nouvelles thématiques afin de les maîtriser pour écrire à leur sujet - Deux rédactions de mémoires à mon actif ➔ je peux rédiger de très longs textes sourcés, en restant pertinent du début à la fin - Grande capacité à synthétiser ➔ je peux rédiger des textes très courts et incisifs, en synthétisant une grande quantité d'informations - Maîtrise de l'orthographe, la grammaire et la conjuguaison ➔ vous n'aurez pas besoin de repasser derrière moi pour corriger mes fautes
Skill set
Categories
- Other