Freelancer profile translated to English.
Back to original languageAbout Lucas
2️⃣ A data analysis mission must have a ROI of at least 2.
Formerly at Ekimetrics, after working at a mobile app development agency and then at Betclic, here's where I can help you progress:
🌱 customer / user acquisition - analysis and optimization of marketing investment
♻️ customer retention - optimal spending to maximize LTV
🍏 product improvement - key features to maximize your revenue
We can discuss a free audit of your project and its potential impact on your business!
See you soon,
Lucas
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Betclic GroupSenior Data Analyst - GrowthENTERTAINMENT AND LEISUREJune 2023 - February 2025 (1 year and 8 months)Revenue maximization- optimization of promotion spending to maximize revenue related to retention- improvement of the referral system to multiply the profitability of new player referralsMarketing mix optimization:- incrementality tests to measure marketing actions at the country level- foundations of marketing mix modeling to maximize the impact of investments
- AppStud SASAcquisition Specialist & Data AnalystSOFTWARE PUBLISHINGSeptember 2021 - May 2022 (8 months)App customer acquisition:- creation and monitoring of Google and Meta campaigns- performance analysis and reportingProduct analysis:- customer behavior analysis - retention maximization- e-commerce product catalog analysis - upsell optimization
- EKIMETRICS SASData Scientist ConsultantCONSULTING AND AUDITSMay 2019 - May 2020 (1 year)Paris, FranceData preparation, modeling and visualization; marketing and strategic recommendations.MMM
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Education
- Master de GestionInstitut Mines-Télécom Business School (ex-Télécom EM)Double diplôme avec l'Université Paris-Dauphine
- Master 2 Marketing et Stratégie - Conseil et RechercheUniversité Paris-DauphineDouble diplôme avec IMT Business School (ex-Télécom EM)