About Lucas
With over 10 years of experience in email marketing, including 5 years at Airbnb, I specialize in helping marketplaces and e-commerce brands unlock Klaviyo's full potential.
My expertise lies in crafting high-performing email strategies, setting up automation, and driving revenue growth through data-driven campaigns. Based in Berlin, I collaborate with businesses across the globe to create personalized, scalable email marketing solutions.
At Airbnb, I honed my skills in customer engagement and lifecycle marketing, mastering the art of nurturing user relationships in fast-paced, data-centric environments. Since then, I’ve worked with e-commerce and marketplace businesses to build retention strategies that boost customer lifetime value and reduce acquisition costs.
What I Offer
Klaviyo Setup & Integration: Seamless implementation of Klaviyo, ensuring smooth integration with your tech stack and e-commerce platforms like Shopify or WooCommerce.
Email Campaigns: Designing and executing targeted email campaigns to engage, convert, and retain your audience.
Advanced Automation: Building custom workflows for abandoned cart recovery, post-purchase upsells, and re-engagement.
Personalization & Segmentation: Leveraging Klaviyo’s powerful tools to deliver tailored messages based on behavior, preferences, and purchase history.
Analytics & Optimization: Tracking key metrics and continuously refining campaigns to maximize ROI
Why Work With Me?
Proven Marketplace & E-Commerce Expertise: From global platforms like Airbnb to fast-growing online stores, I understand what drives customer loyalty and sales.
Klaviyo Specialist: Deep knowledge of Klaviyo’s capabilities to deliver measurable results.
Data-Driven Approach: I use analytics to inform every decision and help you focus on what works.
Results You Can Scale: From startups to established brands, I provide solutions that grow with your business.
Ready to elevate your email marketing? Let’s work together!
French
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Berlin (up to 50km), Frankfurt am Main (up to 20km), München (up to 20km), Düsseldorf (up to 20km), Hamburg (up to 20km)
Experience
- MatchmadeDirector of Advertiser GrowthVIDEO GAMES AND ANIMATIONOctober 2021 - May 2023 (1 year and 7 months)Berlin, GermanyLead a team of marketers and sales rep to grow B2b pipeline. Linkedin, content, referral,s events and cold outreach strategy deployed.
- Home HT GmbHGrowth Marketing ManagerREAL ESTATEMay 2019 - September 2021 (2 years and 4 months)Berlin, GermanyWorking on the supply side of the platform where we grew the number of apartments available through it. Which was done by combining inbound marketing (SEO, Google Ads) and outbound B2C sales. Alongside enabling other teams through marketing automation (Zapier, Airtable, Segment, Pipedrive)
- AirbnbGrowth Marketing ManagerAugust 2015 - April 2019 (3 years and 8 months)Berlin, GermanyTransitioned to a cross-functional team with product managers, designers, engineers, researchers, and data scientists. Worked on data-driven initiatives to increase conversion post signup and customer lifetime value across all Airbnb markets. Planned and implemented marketing automation workflows with an external agency and internal teams for our in-house tools and external ESP. Helped the Airbnb SEO team in San Francisco for multiple months to improve our rankings and analyze our competitor's strategies. Hackathon winner: Lead a cross-functional team during a week-long hackathon with a travel companion built-in Facebook Messenger platform.
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Education
- Data Analysis Circuit classGENERAL ASSEMBLY2015Data Analysis Circuit class
- COMAL : Corporate and Branding CommunicationsISCOM2013COMAL : Corporate and Branding Communications