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Lucas CecconelloLC

Lucas Cecconello

International Business Development Manager

€650/day
La Rochelle, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lucas

Performance-driven national and international business development focused on relationships and cooperation. Proven experience in managing key accounts and distributor networks, combining strategic vision with field action. Belief that sustainable success relies on mutual understanding of challenges and building lasting partnerships. Open to new product environments or high-stakes projects, combining strategy with operational proximity.
  • French

    Native or bilingual

  • Spanish

    Fluent

  • English

    Fluent

Can work on-site
La Rochelle (up to 50km), Paris (up to 10km)

Experience

  • DJEEP (Groupe BIC),
    International Business Development Manager
    March 2024 - Today (2 years and 3 months)
    Paris, France
    • Managed the international commercial strategy for the DJEEP brand (BIC group).
    • Defined and implemented the international development strategy across 5 zones: Europe, Africa, Middle East, South America & Latin America.
    • Created, structured, and managed a network of international distributor partners.
    • Developed local commercial and marketing strategies (trade marketing, promotions, positioning).
    • Prepared commercial forecasts and annual growth plans.
    • Prospecting, negotiating, and managing distributor contracts.
    • Operational deployment through market visits and partner support.
    • Opened 15 new markets in 17 months, generating +15% growth in volume in the first fiscal year.
  • DURACELL,
    National Key Account - Distributor France & DOMTOM
    February 2021 - January 2023 (1 year and 11 months)
    Paris, France
    • Managed commercial activities and negotiated with a network of 10 wholesalers.
    • Built and managed annual action plans with client management (promotions, activities, sales challenges).
    • Implemented shared performance KPIs and regularly reviewed results with each partner.
    • Trained and supported the distributor sales force (50 sales representatives) in the field to ensure execution excellence.
    • Prospected and opened new accounts in partnership with distributors.
    • Negotiated internally to strengthen resources allocated to distributor network development.
    • Anticipated logistics, managed inventory, and launched a new product range (90% of the portfolio).
  • Duracell
    Regional Key Account Leclerc
    RETAIL (SMALL BUSINESS)
    February 2021 - January 2023 (1 year and 11 months)
    Paris, France
    Budgetary, logistical, promotional, and visibility negotiations across 5 SCAs.
    • Re-established a positive ROI by optimizing investments to generate incremental business and eliminate non-contributory actions.
    • Coordinated Duracell and Leclerc teams (logistics, marketing, trade marketing) to optimize collaboration and remove operational obstacles to development.
    • Developed a coverage strategy aiming for 100% partner participation.

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Education

  • Specialized
    DURACELL
    spécialisées
  • Strategy & advanced negotiation techniques
    The Gap Partnership
    2023
    Stratégie & techniques de négociations avancées

Skill set

Categories