Lucas Carval

Context: Piloting Search (SEO + SEA + GEO) and automated outbound to generate qualified pipeline.

Key results:

→ SEO: Optimization of top-performing pages + content pruning of hundreds of pages. Deployment of automations for content refresh, webinar repurposing, and internal linking. Result: Increase from 2K to 10K clicks/day (peak), stabilized at >3K clicks/day (+50% sustained vs baseline).

→ GEO: Implementation of an LLM tracking dashboard + citation acquisition strategy. Result: Peak of >2K visits from AI responses.

→ SEA: Management of >€15K/month on Google Ads. Full account audit, landing page redesign to improve Quality Score, keyword strategy challenge, and launch of competitive campaigns.

→ Automated Outbound: Design of multi-channel intent campaigns: PQL engagement, job changers, competitive triggers, product abandonment, customer reactivation. Briefs, email sequences, Apollo/HubSpot workflows in collaboration with RevOps/BDR.

→ Automation: Development of >10 n8n workflows for SEO/competitive monitoring, content refresh, data enrichment, and competitive intelligence.

My mission: generate more free trials and qualified demo requests through various acquisition and optimization levers. I work on SEO, SEA, CRO, outreach, CRM, and data/tracking.

💥 What I helped implement:

– Increased SEO traffic from 7k to 10k clicks/day (with peaks of 15k), despite the discontinuation of free tools that brought in 50k low-quality visits/month

– Shifted the SEO strategy towards bottom-of-funnel content with higher intent

– Managed our SEA agency, challenged campaigns, and reworked Google Ads landing pages → qualified demo CPL dropped from €500 to €300

– Launched an outreach strategy from scratch: technical setup, targeting, list building, copywriting with intents based on triggers related to our software

– Created a data-driven CRO experimentation program to improve conversion and better understand our users

– Revamped CRM sequences & email campaigns to optimize the conversion flow (free trial → activation)

– Built a new tracking plan via GA4 + GTM and created data dashboards on Looker Studio to monitor our performance

I managed customer service for e-commerce stores and marketplaces (Getaround, Zefir, Sauvale, Madura, La Petite Etoile, GeoRide, Maison Fleurs de Bach, Capsule, Etoffe) that needed to outsource part of their support to effectively handle growing incoming demand.

My role: quickly and efficiently handle customer requests, while ensuring a smooth experience across all channels.

💼 What I did daily:

– Order, refund, subscription, and user account management

– Technical assistance & social media moderation

– Multi-channel support: email, chat, phone, social media

– Used tools like Zendesk, Gorgias, Intercom, Aircall, Front, Crisp, Ringover

– Manipulated backends (Shopify, Bigblue, Effitrace) to ensure clean operational follow-up

I resolved over 4000 tickets while helping brands improve their CSAT and FRT (First Reply Time).