Freelancer profile translated to English.
Back to original languageAbout Lucas
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With 5 years of experience in communication, digital marketing, and e-commerce, I am a passionate and results-oriented individual. I excel in developing and executing innovative online marketing strategies. My mission is to help businesses...
- Increase their online sales
- Improve customer loyalty
- Optimize their digital platforms
- Develop their brand image and reputation
💡 My creativity and innovative spirit allow me to exceed marketing objectives. This is evidenced by over 2 years of experience as a Brand Manager and E-commerce Manager for the French leader in fitness.
Accomplishments:
- Double degree from a top business school
- Creation of a digital marketing agency during the pandemic with consistent growth
- Redesign of websites (WordPress, PrestaShop, Wix, Shopify...)
- Project management and team leadership
Specialties:
- Development of digital strategies
- Social media management and brand image development
- Website management and development
Tools:
- WordPress
- WooCommerce
- Shopify
- Wix
- PrestaShop
- Sage
- SalesForce
- Canva
- Google Certification
- Adobe Suite
- Figma
Etc...
French
Native or bilingual
English
Basic
Spanish
Basic
Can work on-site
Aix-en-Provence (up to 50km)
Experience
- PLANET FITNESS GROUPBrand Manager for B2B and B2C EquipmentNovember 2023 - December 2024 (1 year and 1 month)Aix-en-Provence, FranceAs the head of digital strategy for the equipment division of a renowned group, I oversee the development and implementation of marketing strategies for 11 distinct brands: Body Bike, Booty Builder, CLMBR, Livepro, Myzone, Stages, Freemotion, Naomi, Paviflex, Recoil, and Les Mills. My role encompasses B2B and B2C project management, optimization of web and e-commerce strategies, and activation of various web marketing levers such as SEO, SEA, SMA, social media, email campaigns, and partnerships. Acquisition:- Definition and implementation of acquisition and loyalty strategies.- Dissemination of brand identities online: content management, brand image, community management, and creation of marketing materials.- Web marketing budget management: allocation and optimization of an annual budget of over €100K to maximize ROI. Management:- Management of campaigns internally and with our media partners.- Identification of product development areas with product, marketing, and sales teams.- Supervision of a team of five people: supervision, recruitment, and continuous training. Analysis:- Performance analysis and measurement of campaign effectiveness.- ROI study and necessary adjustments.- Evaluation of the effectiveness of partner media agencies and other service providers.- Continuous monitoring to stay at the forefront of market trends. Management:- Creation of web materials and management of the customer journey via Google Analytics, Prestashop, WooCommerce, WordPress, and Salesforce.- Competitive intelligence and market analysis for a strategic vision aligned with company objectives.- Activation of web marketing levers (SEO, SEA, SMA, social media, email campaigns, partnerships). My expertise lies in developing and deploying effective marketing strategies in collaboration with management, sales, and logistics teams.
- PLANET FITNESS GROUPE-commerce ReferentMay 2023 - December 2024 (1 year and 7 months)Aix-en-Provence, France- Develops the overall strategy and business plan for online commerce.- Analysis of the profit and loss statement (P&L) and management of the annual marketing budget in collaboration with marketing managers.- Management of projects related to the company's e-commerce activity, including the complete redesign of the e-shop.- Collaborates with the online commerce marketing team to align customer acquisition marketing strategies with site optimization efforts for maximum effectiveness.- Develops and manages the site's testing strategy covering merchandising and marketing.- Monitors the relationship with the Web platform and the roadmap.- Use of Salesforce CRM.- Defines the E-Commerce infrastructure - customer experience, personnel, processes, tools.- Conducts competitive intelligence on digital best practices, online consumer habits, and ensures their integration.
- PLANET FITNESS GROUPE-commerce AssistantJanuary 2023 - May 2023 (4 months)Aix-en-Provence, France- Collaborates with the online commerce marketing team to align customer acquisition marketing strategies with site optimization efforts for maximum effectiveness.- Monitors the relationship with the Web platform and the roadmap.- Use of Salesforce CRM.- Defines the E-Commerce infrastructure - customer experience, personnel, processes, tools.- Conducts competitive intelligence on digital best practices, online consumer habits, and ensures their integration.
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Education
- Bachelor in Commerce and Marketing (Digital Option)ESG Business School2021
- BTEC Higher National DiplomaESARC Evolution2020Ces deux années d'études m'ont permis de développer mes connaissances dans le management et le commerce. Tel que la gestion de projet, le management d’une équipe commerciale... J'ai également réalisé des semaines de stages me permettant de mettre à profit mes bases théoriques en immersion au sein d'une entreprise.