Freelancer profile translated to English.
Back to original languageAbout Lucas
🎯 Are you an energy renovation company?
Do you want to generate more qualified quote requests, without depending solely on word-of-mouth or unreliable lead platforms?
I help companies in heat pumps, solar panels, thermal insulation (ITE), and global renovation implement a stable and profitable acquisition system via Meta Ads & Google Ads.
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📈 Goal: Actionable leads, not empty volume
+25 clients supported
+€1.5M in ad budget managed
My approach is focused on prospect quality and long-term profitability, not just volume.
Each strategy is adapted to:
• Your geographic area
• Your offer
• Your capacity to handle requests
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⚙️ My method
I work with a structured 3-step system:
1️⃣ Rapid activation of a lever (Meta or Google Ads)
2️⃣ Optimization of messages & creatives to attract interested prospects
3️⃣ Implementation of a complete system: advertising + landing page + qualification
Goal: Improve conversion and filter out unserious inquiries.
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🔍 What I bring concretely
✔ Personalized local strategy
✔ Clean tracking (Meta, Google, GTM)
✔ Continuous data-driven optimization
✔ Progressive improvement of cost per lead and quality of inquiries
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📬 Want to structure a more reliable and predictable acquisition system?
Let's discuss your current situation.
A first diagnosis often helps identify immediate areas for improvement.
French
Native or bilingual
English
Native or bilingual
Chinese
Basic
Remote only
Primarily works remotely
Experience
- Ads By Lucas BMedia Buyer – Expert Appointment AcquisitionENERGY AND UTILITIESJanuary 2025 - Today (1 year and 7 months)Paris, FranceMedia Buyer – Expert Appointment AcquisitionMarch 2025 – PresentFounder of Ads By Lucas B, I help energy renovation companies (heat pumps, solar panels, thermal insulation, global renovation) generate qualified appointments through Meta Ads and Google Ads.🎯 Goal: Structure a stable and profitable acquisition system to secure project flow.I work on:• Local acquisition audit & strategy• Creation and optimization of Meta & Google Ads campaigns• Funnel structuring (landing page + qualification)• Advanced tracking (Meta, Google, GTM)• Continuous optimization based on actual performance+25 companies supported+€1.5M in ad budget managedMy approach combines analytical rigor, field understanding of the sector, and business results-oriented optimization (appointments, signed projects, profitability).I currently assist companies in France and internationally.
- PetitObjetBruitalCo-FounderCULTUREJanuary 2022 - March 2025 (3 years and 2 months)Nantes, FrancePOB - Petit Objet Bruital was founded by 2 friends in January 2022,Co-President & Communications ManagerEvent association (music & outdoor)Co-founder of a structure combining electronic music and outdoor scenography. In charge of digital communication: content creation, Meta Ads campaign management (Facebook/Instagram), ad performance optimization. Development of an engaged audience in a lifestyle, cultural, and alternative universe.
- Lachaumette ChaputProject ManagerARTS AND CRAFTSSeptember 2021 - September 2022 (1 year)Paris, FranceGeneral contracting companyClients: Paris 2024 Olympics, Vinci, BouyguesSite supervision for tertiary projects in complex environments (offices, infrastructure, Olympic Games projects). Coordination between trades, schedule management, and adherence to specifications. Rigorous experience that taught me to manage projects from A to Z — a methodology I now apply in media buying campaign management: planning, execution, and optimization with precision and efficiency.
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Education
- Media Buying Meta Ads & Google AdsShaperoom2025Avant cette formation, je tâtonnais avec les pubs Facebook et Google sans vraiment comprendre ce que je faisais. Aujourd’hui, je sais structurer mes campagnes, écrire des messages qui parlent vraiment à mon audience, et surtout, lire mes résultats pour optimiser ce qui fonctionne.” Cette formation m’a permis de : • Comprendre clairement comment fonctionnent Meta Ads et Google Ads, sans jargon inutile • Savoir quelle stratégie utiliser selon mes objectifs (trafic, conversions, ventes…) • Maîtriser les bases : structure de campagnes, ciblages, budget, créas, A/B testing • Lire mes campagnes avec les bons indicateurs (ROAS, CTR, CPA) et prendre des décisions • Gagner en confiance et en autonomie pour gérer mes pubs sans dépendre d’un prestataire Chaque étape est expliquée de manière simple, avec des exemples concrets, des erreurs à éviter et un vrai accompagnement personnalisé. On ne se contente pas de la théorie : on applique, on teste, on ajuste. Résultat : je suis capable aujourd’hui de lancer des campagnes qui rapportent.
- Licence Account ManagerÉcole Boulle, Paris2022Architecture d’intérieur / design / suivie de Projet Luxe et ultra Luxe de A à Z