About Luc
Your website is stuck on page 2?
Results at ADA Location (1 year):
What I can do for you:
- Comprehensive SEO Audit (technical, semantic, link building)
- Content strategy and editorial plan
- Local SEO and Google Business Profile management
- Google Ads, Meta Ads
- Marketing Automation (n8n, Make, AI agents)
- Custom Dashboards and reporting
French
Native or bilingual
English
Conversational
Experience
- M. Luc ArotcarenaFreelanceCONSULTING AND AUDITSAugust 2025 - Today (10 months)Paris, FranceClient support and project development in various sectors: decoration/furniture, motorcycles, pet supplies, finance, local restaurants.
Technical, Content & Link Building SEO
Comprehensive SEO audits. Technical optimization: Core Web Vitals, structured data, security, speed. E-E-A-T content strategies and programmatic SEO. Link building campaigns (editorial links, thematic sites with DA 30+). Internal linking and site architecture.Local SEO & Google Business Profile
Creation and optimization of GBP listings. Multi-location local SEO strategies.Paid Acquisition
Design and management of Google Ads and Meta Ads campaigns.Web Development
Creation of WordPress and Shopify websites. Development of custom applications using Claude Code. Development of a Shopify app (Laravel/React).Automation & Integrations
Automation of marketing processes using n8n and Make. API integrations: Google, Shopify, SerpAPI, OpenAI, Perplexity. Creation of CRM workflows and automated email sequences. - ADA LOCATIONDigital Marketing Project ManagerAUTOMOBILENovember 2024 - November 2025 (1 year)Paris, France
SEO & Website Redesign
Participation in the SEO redesign of ada.fr: comprehensive technical audit, creation and structuring of 6,000+ local pages, strategic internal linking. Average position moved from 7 to 5. Contribution to +20% web revenue (June-July).Franchise B2B Website Redesign Management
Complete redesign of the franchisee website: SEO, architecture, customer experience.Local SEO & Google Business Profile
Management of 250+ franchisee GBP listings (+10% YoY interactions). Automation of Google review collection via API.Data & Reporting
Implementation of UTM tracking, Looker Studio dashboards, performance reporting. Customer base enrichment via API integrations.Paid Acquisition
Monitoring and reporting of Google Ads and Meta Ads campaigns.CRM & Automation
Implementation of CRM workflows (Brevo) for customer journey optimization. - GrandtrackMarketing & Acquisition ManagerE-COMMERCEJanuary 2024 - October 2024 (9 months)Lille, FranceLaunch and management of a premium sports e-commerce brand. Management of acquisition and automation.
Paid Acquisition
Creation and management of Google Shopping, Performance Max, Search, and Meta Ads campaigns.SEO & Google Merchant Center
Complete on-site optimization (titles, meta descriptions, internal linking, product pages). Google Merchant Center referencing.Automation
Development of Python scripts for managing 6,000+ supplier references. Semi-automation of product page creation using AI prompts.
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Education
- Specialized Master in Data & E-CommerceSkema2025- E-Commerce - Marketing Digital - SEO - SEA - Gestion de projets
Certifications
- Meta Certified Digital Marketing AssociateMeta