About Luca
Italian
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Fernand Italia 2.0 SRLE-commerce Business DeveloperE-COMMERCEMarch 2024 - Today (2 years and 3 months)• ● Led e-commerce development for the Italian digital branch of TLC Group (THIRARD brand, French leader in locks and security devices), increasing revenue by +40% and unit sales by +200% with a steady growth trend• ● Activated and optimised presence across multiple marketplaces (Amazon Vendor, FBA, Ebay, other channels) and performance-driven advertising campaigns to accelerate brand penetration in the Italian market• ● Built the digital channel from an initial low-revenue/low-sales stage into a strategic growth engine supporting the group s commercial expansion in Italy
- Ecommerce Lab srlsFounder & Shopify PartnerJanuary 2019 - January 2024 (5 years)• ● Founded and scaled Ecommerce Lab srls to a peak revenue of 00K, running a proprietary streetwear platform with 11K unique users and distributing 7K+ products across 7 marketplaces (Amazon, Ebay, Onbuy, Zalando, Miinto, Yoox, others)• ● Delivered Shopify Partner-certified e-commerce consulting services to 9 national and international clients, defining B2B/B2C technical and commercial strategies and full-stack implementations within the Shopify ecosystem• ● Developed a high-margin business model with a lean operating structure, an optimised purchasing process and an integrated multichannel strategy to maximise profitability and reach
- De Giglio Group SRLE-commerce Manager & Marketplace SpecialistJanuary 2019 - January 2024 (5 years)• ● Took full strategic and operational ownership of digital channels, structuring the entire online business organisation with an omnichannel and multichannel approach for De Giglio Group (e-commerce launch from scratch) and Fonex SPA (scaling existing sales)• ● Increased revenue by +40 0% and sales by +160 20% by optimising marketplace strategy, listings and performance campaigns, achieving ROAS up to 400%• ● Distributed digital catalogues across 7+ marketplaces per client (Zalando, Amazon, Ebay, Yoox, Miinto, Spartoo, Fruugo, Decathlon), leading channel expansion and end-to-end operational optimisation
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Education
- E-commerce Management24ORE Business School2021E-commerce Management
- SEO and Web Analytics Specialist24ORE Business School2016SEO and Web Analytics Specialist