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Luca RoncoLR

Luca Ronco

E-commerce Consultant & Shopify Partner & Marketpl

€600/day
Bari, IT
15+ years

Average response time: 1 hour

About Luca

I'm Luca, an e-commerce consultant with 17 years of operational
experience supporting Italian and European brands. Not from an agency
desk — from inside companies, hands on the dashboards.

I co-founded Ecommerce Lab srls (€900K peak revenue, 9 Shopify stores,
7 marketplaces managed in parallel) and contributed to scaling Juventus
official merchandising from hundreds of thousands to millions in annual
revenue.

What I deliver:

→ E-commerce strategy and 12-month roadmaps
→ Shopify store builds and migrations (Shopify Partner certified)
→ Marketplace strategy and management: Amazon, Zalando, ManoMano, Leroy Marlin, Miinto, eBay and more
→ Conversion Rate Optimization and store audits
→ WordPress corporate website builds for SMBs
→ Analytics and reporting.

Verticals I know in depth: fashion, sportswear, licensed merchandising, luxury accessories, technical and safety products.

Average results on my projects: +40-60% YoY revenue, +160-220% sales
volume, ROAS up to 400%.

I work selectively. I'd rather decline a project I can't deliver
serious results on than fill my calendar.

Available remote across Italy and Europe. Fluent in Italian and English.

You can also have a look to my blog on:
  • Italian

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Fernand Italia 2.0 SRL
    E-commerce Business Developer
    E-COMMERCE
    March 2024 - Today (2 years and 3 months)
    • ● Led e-commerce development for the Italian digital branch of TLC Group (THIRARD brand, French leader in locks and security devices), increasing revenue by +40% and unit sales by +200% with a steady growth trend
    • ● Activated and optimised presence across multiple marketplaces (Amazon Vendor, FBA, Ebay, other channels) and performance-driven advertising campaigns to accelerate brand penetration in the Italian market
    • ● Built the digital channel from an initial low-revenue/low-sales stage into a strategic growth engine supporting the group s commercial expansion in Italy
    Shopify Marketplace Google Analytics Google AdWords Reporting
  • Ecommerce Lab srls
    Founder & Shopify Partner
    January 2019 - January 2024 (5 years)
    • ● Founded and scaled Ecommerce Lab srls to a peak revenue of 00K, running a proprietary streetwear platform with 11K unique users and distributing 7K+ products across 7 marketplaces (Amazon, Ebay, Onbuy, Zalando, Miinto, Yoox, others)
    • ● Delivered Shopify Partner-certified e-commerce consulting services to 9 national and international clients, defining B2B/B2C technical and commercial strategies and full-stack implementations within the Shopify ecosystem
    • ● Developed a high-margin business model with a lean operating structure, an optimised purchasing process and an integrated multichannel strategy to maximise profitability and reach
    Amazon Seller Central Shopify Zalando Partner Program Marketplace management Prestashop
  • De Giglio Group SRL
    E-commerce Manager & Marketplace Specialist
    January 2019 - January 2024 (5 years)
    • ● Took full strategic and operational ownership of digital channels, structuring the entire online business organisation with an omnichannel and multichannel approach for De Giglio Group (e-commerce launch from scratch) and Fonex SPA (scaling existing sales)
    • ● Increased revenue by +40 0% and sales by +160 20% by optimising marketplace strategy, listings and performance campaigns, achieving ROAS up to 400%
    • ● Distributed digital catalogues across 7+ marketplaces per client (Zalando, Amazon, Ebay, Yoox, Miinto, Spartoo, Fruugo, Decathlon), leading channel expansion and end-to-end operational optimisation
    Google Ads Shopify amazon seller central SEO

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Education

  • E-commerce Management
    24ORE Business School
    2021
    E-commerce Management
  • SEO and Web Analytics Specialist
    24ORE Business School
    2016
    SEO and Web Analytics Specialist

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