Luca Picilli

I'm a strategy and operations consultant with around ten years at EY and Deloitte, where I designed operating models and ran transformation programmes for companies such as Ferrari, Pirelli, Sky, Enel and Stellantis. I now apply that same discipline to SMBs and scaling businesses as a fractional COO and independent consultant.

What sets my work apart is the range. I take a business from strategy through operating model design to hands-on execution, rather than stopping at the recommendation. In large organisations that meant governing global Salesforce rollouts across multiple countries, redesigning customer care operations, and building a 35-person alliances function from the ground up. For smaller companies it means building the operational backbone myself — CRM, order and inventory management, billing, automations and reporting — so the business can scale without depending on the founder for everything.

Where I tend to add the most value:

— Operating model and process design: turning a messy, founder-dependent operation into a clear system with owners, KPIs and a real execution rhythm.

— CRM and RevOps: Salesforce and HubSpot architecture, pipeline and lifecycle design, adoption. I've led rollouts reaching hundreds of thousands of users and built CRMs from scratch for small teams.

— AI and automation: practical automations and AI-enabled workflows (Make, Zapier, n8n, voice AI) embedded in live operations, not demos. My background here goes back to a machine-learning decision engine I helped operationalise for Ferrari's dealer network, well before the current AI wave.

— Strategy and financials: business planning, P&L logic, value creation and prioritisation — the analytical foundation that keeps execution pointed at the right outcomes.

I'm comfortable across Fortune 1000, mid-market and early-stage environments. If you're trying to bring order to a growing business or get a complex programme delivered, I'd be glad to talk it through.