Freelancer profile translated to English.
Back to original languageAbout Luca
I started building websites in 2002 - and I haven't stopped since.
I had a small web design agency: we made very beautiful websites, but often that didn't help my clients sell more, which was ultimately what they wanted.
Looking for solutions that could help them, I arrived at digital marketing, a subject I've been training in since 2014.
I finally understood that a website is useful for getting known and for informing, but it's not a good tool for selling.
One of the best sales weapons is a good Landing Page.
Landing Pages are the secret behind the success of many businesses.
That's why I now leverage my web and marketing knowledge to help professionals and SMEs increase their subscribers, sales, and revenue thanks to high-converting Landing Pages.
Italian
Native or bilingual
Spanish
Fluent
English
Fluent
French
Conversational
Remote only
Primarily works remotely
Experience
- RK PeopleWeb DeveloperE-COMMERCESeptember 2022 - October 2024 (2 years and 1 month)San Sebastián, Spain
- WordPress website development for Hotels and Restaurants
- E-commerce development with WooCommerce
- Landing page design and development
- El Club de la Lucha CreativaEditorial DesignerPRESS AND MEDIAJanuary 2020 - Today (6 years and 6 months)Editorial designer: layout of books, magazines, and catalogs, cover design at luchacreativa.com and maquetatulibro.com
- Fundación ALBOANInbound MarketerCIVIC AND SOCIAL ORGANIZATIONSJanuary 2017 - December 2019 (3 years)Bilbao, Spain• website creation• landing page creation• content marketing• email marketing• design and implementation of conversion funnels• creation of infoproducts (conceptualization, texts, design, and layout)• search engine positioning
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Education
- University Expert Course in HTML5 DevelopmentUniversidad Internacional de la Rioja20141. Introducción al desarrollo web » Repaso de lenguajes » Entorno de desarrollo » Breve historia de HTML y CSS 2. Introducción al HTML » Especificación oficial » Listas » Tablas » Estructura » Formularios » Textos » Enlaces 3. Introducción al CSS » Especificación oficial » Selectores » Unidades de medida » Modelo de caja » Utilización del color » Posicionamiento elementos » Layouts » Formularios » Textos » Enlaces » Imágenes 4. HTML 5 » Especificación oficialas » Vista general de HTML5 » Estructura básica » Nuevos elementos y atributos » Elementos obsoletos de HTML 4.0 » Formularios web » Introducción a las APIs de HTML5 » Microdatos Recursos didácticos INNOVADORES 5. CSS3 » Especificación oficial » Animaciones y transiciones » Tipografía » Pseudo elemento y selectores 6. Herramientas Avanzadas » Frameworks y librerías HTML5 (boilerplate, zimit, etc) » Frameworks y librerías CSS3 (less, sass, etc.) » Crossbrowsing (modernizar) 7. Validación » Validación HTML W3C » Tawdis » Validación CSS W3C 8. Accesibilidad » Operabilidad (tabindex) » Semántica en los elementos de interacción » WAI-ARIA
Certifications
- Advanced Course in MarketingCentro Estudios Financieros, Madrid2007
- University Expert in HTML5 DevelopmentUniversidad Internacional de la Rioja2014