About Luca
French
Native or bilingual
Experience
- Copy My ProcessB2B Marketing ExpertCONSULTING AND AUDITSSeptember 2016 - Today (9 years and 11 months)Charleroi, BelgiumSince 2016, I have been working with solopreneurs, VSEs, and SMEs in the B2B sector who need operational marketing support.I reserve a fixed slot of 1 to 2 hours per day for them.Objective: execute, structure, and unblock daily marketing tasks to help them find more qualified prospects and clients.+40 clients supported. Start within 48 hours.
- Cyril BaboisPart-time Marketing ManagerEDUCATION AND E-LEARNINGSeptember 2017 - Today (8 years and 11 months)ContextCompany focused on B2B training and acquisition, with a strong emphasis on long-term marketing structuring and management.RolePart-time CMO responsible for the overall marketing architecture:
- Structuring the marketing organization
- Defining priorities and trade-offs
- Implementing management indicators
- Transforming strategy into executable operational systems
Impact- Marketing became understandable and manageable by management
- Documented and transferable processes
- Reduced dependence on individual execution
- Ability to evolve marketing without starting from scratch
- V-boundHead of AcquisitionSOFTWARE PUBLISHINGSeptember 2021 - June 2023 (1 year and 9 months)Bruxelles, BelgiumContextB2B company needing to structure repeatable acquisition.RoleResponsible for structuring acquisition with a systematic approach:
- Formalizing B2B acquisition processes
- Implementing tracking and reporting methods
- Coordinating between tools, marketing, and teams
- Standardizing actions to move beyond "one-off" initiatives
Impact- More predictable acquisition
- Better performance visibility
- Reduced "gut feeling" decision-making
Recommendations
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Education
- Master in FinanceUniversity of Mons2015Formation orientée analyse financière, prise de décision, pilotage de la performance et lecture des indicateurs business. Socle utilisé aujourd’hui dans le cadrage, le pilotage et l’arbitrage des décisions marketing.