Freelancer profile translated to English.
Back to original languageAbout Luc-André
I am Luc, an expert in paid traffic acquisition, helping e-commerce stores maximize their advertising profitability through Google Ads (Shopping, Performance Max, Search) and Meta Ads (dynamic catalog, retargeting, prospecting) campaigns focused on ROAS.
With over 4 years of experience in media agencies and as a client, I have managed and optimized advertising budgets for brands in France and internationally, relying on a 100% data-driven approach.
What I bring to your campaigns:
∙ Complete audit of your advertising accounts
∙ Creation and structuring of high-performing campaigns
∙ Continuous ROAS optimization and CPA reduction
∙ Clear and actionable weekly reporting
Based in Marseille, I work remotely with e-commerce businesses all over France. Contact me for a free initial 30-minute consultation.
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 50km)
Experience
- Digital VirgoMedia TraderJune 2023 - March 2025 (1 year and 8 months)Aix-en-Provence, FranceManagement and optimization of advertising campaigns (Google Ads, Meta Ads, Zemanta).Implementation of performance strategies focused on ROI.Real-time monitoring of KPIs and campaign adjustments to maximize results.A/B testing of creative formats and advertising messages.
- Ekstend GroupDigital Account ManagerFebruary 2022 - March 2023 (1 year and 1 month)Marseille, FranceActivation and optimization of digital campaigns (Social Media, Display, Lead Acquisition, Drive-to-Store).Management and monitoring of advertising budgets.Performance analysis and strategic recommendations.Active monitoring of market trends and new digital opportunities.
- GreenYellowProject ManagerNovember 2020 - October 2021 (11 months)Paris, FranceDevelopment and deployment of acquisition strategies (SEA, SEO, affiliate marketing, emailing, retargeting).On-site conversion optimization (landing pages, UX, editorial content, FAQ).Analysis of marketing actions' performance and detailed reporting.Competitive intelligence and monitoring of digital market trends.
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Education
- Master's Degree Expert in Digital Strategy, Digital MarketingESD - Graduate School of Digital2020Mastère Expert en Stratégie Digitales, Marketing Digital
- Bachelor of Science in MarketingDigital College2018Bachelor 3 MARKETING DIGITAL ET SOCIAL MEDIA