About Luca Marcello
I don't work on a gear - I build the clockwork.
- Design & Positioning:If you're looking for a designer, I'm the one who first does the market analysis and gives your brand a character. My goal is not just "pretty," but positioning that measurably sets you apart from the competition and attracts the right target audience.
- Performance Marketing:If you're looking for someone for ads, I first analyze your competitors' campaigns. I plan a customer journey that is truly relevant to your target audience – from the emotional ad to the high-converting funnel.
- HubSpot & Automation:If you need a HubSpot expert, I analyze and improve your sales processes. I set up the technical infrastructure so that you ultimately have full control over your growth with appropriate performance dashboards.
German
Native or bilingual
English
Fluent
Experience
- 6xiBrandFounderJanuary 2022 - Today (4 years and 7 months)Munich, Germany• - Development of 6xiBrand as a branding & growth system for medium-sized companies• - Focus on positioning, campaigns, funnels & customer journeys• - Development of a clear 3-stage system (Positioning → Demand → Retention)
- Red-Croc HygieneteamCo-Founder Red-Croc Hygiene TeamNovember 2020 - July 2022 (1 year and 8 months)• - Co-founding a hygiene company during the Corona period• - Responsibility for marketing, communication, and operational matters• - Practical experience in building structures under high market pressure
- Selbstständig im Online MarketingSelf-employed in Online MarketingOctober 2019 - December 2021 (2 years and 2 months)Waging am See, BY, Germany• - Implementation of marketing, branding, and sales projects for startups & SMEs• - Early responsibility in conception, implementation, and client communication• - Deep insights into typical growth problems of young companies
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Education
- Digital Communication andHTBLuVA Salzburg2020Digitale Kommunikation und