About Luca
11 years of experience in UX, web technologies, design, and marketing.
I help the company reduce costs and increase revenue by solving complex system-level design and marketing issues/problems, understanding various user types, and developing creative solutions that improve customer conversions, loyalty, and satisfaction.
I am working with brands like Easyjet, TUI Group, Barclays, Harrods, Sony, Iberostar, Hotelbeds, and more.
Mentoring design for the most important online UX Academies.
Spanish
Fluent
Italian
Native or bilingual
English
Fluent
Can work on-site
Palma (up to 50km)
Experience
- Iberostar GroupSenior UX DesignerTRAVEL AND TOURISMMay 2017 - September 2019 (2 years and 4 months)Palma, SpainThe company increased 2018 sales by 9% from previous year, up to €3 billions.I worked as UX Desktop Manager, directly responsible for the conversion rate of the online website of the company iberostar.com. Main areas of my work:• Conversion Rate Optimisation• Information Architecture• Desktop User Experience Design• AB Testing and User Testing• Troubleshooting & Problem Solving• UX Research and Analytics review
- Hotelbeds GroupHead of UXTRAVEL AND TOURISMFebruary 2015 - May 2017 (2 years and 3 months)Palma, SpainThe company increased 2015 sales by 10% from previous year, up to €4,048 millions.Re-building the entire Customer Experience and User Experience of the main online channels. I help the company to reduce costs and increase revenue by solving complex system-level design and usability issues/problems, understanding a variety of user types and developing creative solutions that increase customer loyalty and satisfaction with local and global multidisciplinary teams.I've managed these UX areas:• Conversion Rate Optimisation• Information Architecture• Visual Design (UI)• Web and Mobile User Experience• AB Testing and User Testing• Troubleshooting & Problem Solving• Cross-functional Teams• UX Research and Analytics reviewTeam Builder.
- BAC LabsDirector of Product DesignE-COMMERCEMarch 2013 - February 2017 (3 years and 11 months)Dublín, IrelandI've managed Irish government projects with my team in the following areas:- Conversion rate optimization and analysis,- UX Design,- UI Development,- Web and mobile testing (user testing, ab testing)- HTML5 and CSS3 (Responsive, Bootstrap, LESS, SASS)
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Education
- Computer ScienceUniversity of Pisa2012The BSc provides a student with a solid, in-depth background, in line with the innovation needs of the informatics field. The course further advances the student knowledge portfolio, in both the fundamental sciences and the engineering disciplines. This allows graduates to interact with engineering professionals from all different backgrounds. The course includes a first part which goes in-depth into engineering disciplines and completes the expertise on methodological disciplines and informatics.
Certifications
- UX/UI DesignerCursoux.es2012