About Luc
French
Native or bilingual
English
Conversational
Experience
- AXECIBLESSEO ManagerCONSULTING AND AUDITSFebruary 2024 - Today (2 years and 4 months)Marcq-en-Barœul, France- SEO Audit and Recommendations- KPI Analysis (GA4, Search Console...)- Internal Linking- Referencing Strategy- Technical Optimizations- A/B TestsAs a Marketing and SEO Manager, I support VSEs/SMEs in optimizing their online visibility through a structured, data-driven, and results-oriented approach.I conduct comprehensive SEO audits, combining technical analysis, semantic study, content performance, and internal linking status. Each audit results in precise, actionable, and prioritized recommendations, allowing for rapid improvement of indexing, site structure, and overall natural referencing quality.I also ensure regular analysis of SEO KPIs using GA4, Google Search Console, and Looker Studio, to track traffic evolution, identify growth opportunities, and adjust the strategy. This data-driven approach supports every decision with concrete indicators: clicks, impressions, average positions, conversions, user behavior...Internal linking is one of the areas I focus on. A logical, coherent, and efficient structure strongly contributes to reinforcing the authority of key pages, improving navigation, and optimizing the distribution of internal PageRank. I implement interlinking strategies adapted to both SEO objectives and search intentions.On the technical optimization side, I work on meta tags, Core Web Vitals performance, site architecture, duplicate content management, crawl errors, and all elements that impact crawling and user experience.Finally, I integrate a CRO dimension into my missions through the implementation of A/B Tests and behavioral analysis (Hotjar). The objective is clear: increase conversion rates by optimizing UX, content, and the user journey.
- NHOOD FranceJunior Digital Project Manager BtoBREAL ESTATEOctober 2022 - Today (3 years and 8 months)Croix, FranceProject Management:- Creation of digital sales brochures- Scheduling interviews- Proofreading texts- Managing graphic design requestsManagement of the Nhood France website.
- NHOOD FranceDigital Marketing ApprenticeREAL ESTATESeptember 2021 - September 2022 (1 year and 1 month)Croix, FranceManagement of the 60 Aushopping websites:- Content updates- Integration of promotions sent by stores- Page creationManagement of the Nhood France website:- Website updates- Content integration- Landing page creation.
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Education
- Master Digital Marketing and Business, MarketingEsupcom2023Master Digital Marketing et Business, Marketing
- Bachelor Digital Communication and AdvertisingEsupcom2021Bachelor Communication digitale et publicité
Certifications
- Google Ads Search NetworkGoogle2023