Luca Laurenti

• • – Lead global strategic accounts with responsibility over revenue, profitability and long‑term planning.

• • – Managed end-to-end business operations (forecasting, pipeline, contracts, execution), delivering EBIT% above target in 2 of 3 years.

• • – Cross‑functional alignment with R&D, Legal, Compliance, Operations and Quality.

• • – New business in France and French‑speaking Africa. Established 22 new business partnerships, expanding the sales network.

• • – Digital transformation initiatives (CRM, AI, Digital Platform).

• • – Led 22 employees and 75 agents across DIY and traditional channels.

• • – Full P&L; redesigned commercial model to improve profitability.

• • – Double‑digit growth; secured ADEO (DIY) tender 2024–2027.

• • – Implemented BI system; streamlined sales operations via digitalization (EDI).

• • – Strengthened brand positioning and sharpened go-to-market execution for global key accounts.

• • – Delivered profitable growth across Iberia; optimized portfolio mix.

• • – Met EBIT target in 2019 and 2021.

• • – Expanded dealer network; partnerships with hospitality groups and RE funds.

• • – Increased share of wallet (Star Products) with key customers; expansion into South America.

• • – Aligned GTM and category strategy with Marketing and Product.