Luca Heuchert

At KHKT, I was responsible for the strategic and UX-driven reorientation of the web presence – from the initial analysis to the implementation of a modern, high-performing, and accessible website. The starting point was an outdated and confusing site where content was difficult to find and which did not meet the standards of a university, both technically and in terms of user guidance.

I designed and implemented a new platform that structures information clearly, makes it easily accessible, and usable for all users – regardless of their device or individual needs. My focus was on clean information architecture, user-centered responsive design, and accessible implementation according to WCAG standards. Additionally, I integrated multilingualism and implemented a customized CMS to allow for efficient content maintenance and ensure the website's long-term future viability. Even after going live, I continue to support KHKT in the expansion and further development of their digital presence.

At the DFB Foundations, I supported the consolidation of three independent foundations onto a common digital platform – with the goal of creating a unified appearance without diluting individual identities. The starting point was the challenge of centrally bundling mission and content, improving user orientation, and sustainably strengthening Google visibility.

To achieve this, I designed and implemented a central website that makes the common link between the foundations visible and clearly delineates the individual areas. My focus was on a consistent information architecture, clear user guidance, and a technical foundation that is responsive, CMS-supported, and flexibly expandable. Additionally, I optimized the platform for SEO to improve findability and image in search results. Even after going live, I continuously support the DFB Foundations in maintaining and further developing the platform.

To support the campaign 'GLÜCK FÜR DAS SAARLAND.' (Luck for Saarland.) online, I developed a tailor-made landing page for Lotto Saartoto. The goal was to digitally integrate the campaign's content and create a central platform. The focus was on clearly explaining the principle of Saartoto and transparently showing how the revenue is distributed.