LDFreelancer profile translated to English.
Back to original languageAbout Luca
Holding a double degree in Chemistry and Business, I combine in-depth technical expertise with a mastery of marketing strategies, thus creating a link between technology and business. Specializing in the development of innovative solutions, I translate technical specifications into impactful value propositions and improve product communication. Driven by a passion for innovation, I am fully committed to generating concrete results in dynamic and constantly evolving environments.
French
Native or bilingual
Italian
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- BUCHI SarlEvaporation Product ManagerCHEMICALJanuary 2024 - Today (2 years and 5 months)Paris, France
- Product portfolio management: Management of laboratory and industrial rotary evaporation solutions BUCHI - Rotavapor
- Market and KPI monitoring Sales support: Supporting sales teams in the promotion and marketing of laboratory and industrial rotary evaporation solutions, including training and product arguments
- Development of applications and customer support materials
- Creation of marketing content (video, application note...)
- Technical and operational support: telephone technical assistance, product demonstrations, and system installations
- Laboratory technical support
- BUCHI SarlMarketing SpecialistCHEMICALOctober 2022 - Today (3 years and 8 months)Paris, France
- Definition and implementation of strategic marketing plans, with KPI monitoring and management of the allocated budget.
- Creation and management of multi-channel marketing campaigns, coordinating actions for lead generation.
- Social media management (LinkedIn, LinkedIn Ads campaigns) and SEO/SEA performance optimization.
- Optimization of CRM functionalities (Salesforce): improvement of data quality and automation of marketing campaigns.
- Organization and management of professional events: trade shows, workshops, seminars, and webinars.
- BUCHI SarlPharma & Chemistry Product Specialist ApprenticeCHEMICALSeptember 2021 - September 2022 (1 year)Paris, France
- Sales support for chromatography, lyophilization, and rotary evaporation solutions.
- Development of customized customer applications and creation of adapted demonstration materials.
- Creation of marketing content (videos, application notes, technical documents) to promote products and train teams.
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Education
- Master of Industrial Business Engineering, Specializing in Chemistry & BiotechESTA School2022Business & Marketing B2B
- DUT ChemistryIUT Chimie Besançon2019Chimie organique et de synthèse