About Lubin
French
Native or bilingual
Experience
- Copy insiderTrainingOctober 2025 - January 2026 (3 months)After a year of intensive self-training in e-commerce copywriting, I joined Tugan Bara's Copy Insider to confirm and refine my skills.
- Lubin WaelStrategic E-commerce Copywriter | Sport & Nutrition SpecializationE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Rennes, FranceStrategic e-commerce copywriter specializing in sports & nutrition brands ( €300k to €2M annual revenue).Your traffic isn't the problem.Your message is.I help sports and sports nutrition e-commerce businesses dependent on Ads to:• Increase their ROAS by optimizing Landing Pages & Ads• Reduce cart abandonment with strategic persuasion• Implement email flows (Klaviyo) that increase LTV• Justify their prices to escape the price warMy approach:Identify conversion leaks, secure existing sales, and transform retention into a profitable asset.I don't sell "text".I work on business levers: conversion, AOV, LTV.
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Education
- Copy Insider2026Copy Insider