Lubin Wael

Most sports and sports nutrition e-commerce stores don't lose sales due to a lack of traffic.

They lose them because their copy talks about the brand instead of talking to the customer. A bland hook on a product page, an email that ends up in the trash, a page that describes the product without ever answering the buyer's real question.

My job: find where it's stuck with you, and rewrite it.

No unfounded promises of "+30% revenue." I identify the concrete problem that's costing you the most sales, show you how much it costs you each month, and only then, I write.

What I focus on:

– Product pages

– Email sequences

– Homepage

– Ads

But I don't limit myself to that. I intervene wherever the message can be clearer, more convincing, and more relevant to your customers.

Why sports & nutrition: because I know these customers. The runner hesitating between two gels, the athlete doubting a supplement. I know what makes them buy, and what makes them leave.

Want to know what's costing you sales right now? Send me a message, I'll take a look and give you my opinion.

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