About Luana
Spanish
Fluent
English
Native or bilingual
Romanian
Native or bilingual
French
Conversational
Portuguese
Basic
Experience
- Awesome MapsMarketing & Communications ManagerE-COMMERCEMarch 2019 - Today (7 years and 4 months)1. Content for Awesome Maps' social media:- Instagram http://instagram.com/awesomemaps- Facebook http://facebook.com/awesomemaps2. Content for email: newsletters and automated emails3. Content for the blog
- Product SchoolCommunity Manager - Social Media and Online CommunitiesEDUCATION AND E-LEARNINGMarch 2018 - September 2018 (6 months)Madrid, Spain1. Content for Product School's social media:- Instagram: http://instagram.com/productschool- Facebook: http://facebook.com/productschool- Twitter: http://twitter.com/productschool- LinkedIn: http://linkedin.com/productschool-> Copywriting, image design, community management----> Social media growth of 40%, to 85,000 followers overall.2. Community management for Product School's online communities:- Slack: http://product-school.slack.com- Facebook Group: https://www.facebook.com/groups/ProductManagersCommunity/- LinkedIn Group: https://www.linkedin.com/groups/8607959/- Meetup groups worldwide e.g. https://www.meetup.com/Product-Management-San-Francisco/-> Copywriting for group messages, discussions about product management, promotion of Product School courses, weekly messages in Meetup groups about events in their cities.---> Community growth of 20%, to 75,000 members in total.---> Meetup group growth of 30%, to 150,000 members in total.
- Product SchoolContent Marketing - Blog, NewslettersEDUCATION AND E-LEARNINGMarch 2018 - September 2018 (6 months)Madrid, Spain-> Strategy, creation, and writing of content for the blog at http://productschool.com/blog using Wordpress. SEO strategy for the blog and new visual design.-> Strategy and creation of email sequences to capture new users and newsletters for existing users using Mailchimp, Customer.io, and Manychat.---> Email open rate of 20% for newsletters and 30% for emails with announcements.---> Manychat announcement open rate of 50%.---> 3/4 monthly leads generated through the blog.
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Education
- Master Intercultural Communication - OutstandingBirkbeck College, University of London, UK2016
- BSc (Honours) Experimental Psychology - Very GoodUniversity of Bristol, UK2014