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Luana GarciaLG

Luana Garcia

International Influence and UGC Project Manager

€330/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Luana

With over 7 years of experience in influencer marketing and UGC strategy, I support companies in designing and deploying international campaigns in Europe, the United States, and Latin America.

I have notably collaborated with L'Oréal USA (via Collectively Inc.), italki, Kilo Health, Turno, and Wecasa, managing campaigns from A to Z: defining strategy, identifying and managing content creators, negotiating partnerships, coordinating deliverables, monitoring performance, and optimizing results.

Fluent in French, English, Spanish, and Portuguese, I develop strategies adapted to each market and create authentic collaborations between brands and creators. My approach combines strategic vision, operational execution, and knowledge of multicultural challenges to ensure consistent and effective campaigns.

Looking for an expert capable of managing your influence or UGC campaigns from A to Z, both in France and internationally? Let's discuss your project.
  • French

    Native or bilingual

  • Spanish

    Fluent

  • Portuguese

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Wecasa
    Influence Project Manager
    July 2025 - January 2026 (6 months)
    United Kingdom
    Managed Wecasa influencer campaigns in the UK market. Collaborated with content creators on Instagram and TikTok. Managed influencer partnerships, from initial contact to content publication. Monitored campaign performance and optimized campaigns.
  • Panda Tea
    Influence & UGC Project Manager
    June 2025 - Today (1 year and 2 months)
    France
    Managed and led influence campaigns (macro). Coordinated and monitored UGC creators: sourcing, selection, negotiation, and support. Analyzed content performance and provided optimization recommendations. Implemented and improved processes to streamline UGC production. Monitored social media, UGC, and influence trends to inform strategy.
  • Spillfabrikken
    UGC Project Manager
    April 2025 - Today (1 year and 4 months)
    Europe
    Managed a user-generated content (UGC) campaign to promote the new card game Crypté in the French market. Identified, recruited, and coordinated relevant content creators. Developed creative briefs and guidelines for each campaign. Managed product shipment and logistical coordination of collaborations. Supervised content production: validation, feedback, adherence to deadlines, and brand expectations. Collaborated with marketing, communication, and product teams to ensure overall alignment.

Recommendations

Julie BrugouxJB
Nada E.NE
Simon OrtegaSO
Julie Brugoux and 2 other people have recommended Luana

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Education

  • Master 2 (M2), Digital Marketing
    ICD Schools
    2017
    Master 2 (M2), Marketing digital
  • Baccalaureate
    Carnot High School (Paris)
    2012
    Bac

Skill set

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