Luana B.

**Definition and Recommendation of the Functional Roadmap**: Develop a strategic roadmap for e-commerce site features, aimed at optimizing customer experience and boosting revenue.
**Global Web Strategy**: Actively participate in the design and implementation of an integrated web strategy, covering SEO, SEA, display, social media, affiliate marketing, and email marketing to maximize visibility and engagement.
**Website Content Management and Animation**: Oversee the animation of the e-commerce site, including product updates, e-merchandising, and organizing photo shoots, to offer a captivating and consistent online experience.
**CRM Management and Monitoring**: Implement and manage the CRM to optimize customer relationships, ensuring effective follow-up and targeted campaigns.
**Operational Management of Social Media**: Lead daily operations on social media, creating engaging content and optimizing community interaction.
**KPI Reporting and Analysis**: Establish detailed reports and animate KPIs to track performance, identify areas for improvement, and guide strategic decisions.

**Custom Interactive PDF Creation**: Design and creation of a custom interactive PDF using PowerPoint, tailored to the specific needs of Novasek, a cybersecurity startup. This interactive document was developed to maximize reader engagement and facilitate navigation through key information.
**Visual Design & Ergonomics**: Development of a visually appealing and ergonomic design for the PDF, incorporating interactive elements such as clickable buttons, hyperlinks, and animations to make the user experience fluid and intuitive.
**Dynamic and Interactive Content Integration**: Integration of dynamic and interactive content, such as animated graphics and videos, to enrich the PDF content and provide an engaging presentation of Novasek's cybersecurity solutions.
**Accessibility and Interactivity Optimization**: Ensuring the interactive PDF is accessible and functional across various devices and platforms, by testing interactive features to guarantee a consistent and seamless user experience.