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Luana BernasconiLB

Luana Bernasconi

Instructional Designer - E-learning Designer

€230/day
Villeneuve-Loubet, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Luana

Instructional Designer, E-learning Designer & Infographics Specialist

I design custom, interactive, and engaging digital training courses, combining pedagogy, design, and innovation.
Thanks to my communication expertise, I also create all types of clear and attractive infographics and visuals to enhance the impact of your content.

Services:

  • Instructional design (scriptwriting, structuring, writing)
  • Interactive e-learning modules (LMS, SCORM, xAPI)
  • Educational videos & motion design
  • Engaging infographics and visuals
  • Migration or adaptation of e-learning content
  • Animation, design, exports, and LMS monitoring (360L, Rise Up, etc.)
  • Video and interactive tutorials (onboarding, software)

Tools: Rise Up, Rise 360, Storyline, Vyond, Genially, SharePoint, Photoshop, MS365, Canva, Murf, Midjourney, ChatGPT, and many more!

📩 Contact me to discuss your project and see concrete examples of training courses and visuals already created.
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Freelance
    Instructional Designer - E-learning Design - Digital Communication Specialist
    EDUCATION AND E-LEARNING
    October 2022 - Today (3 years and 10 months)
    I design custom, interactive, and engaging digital training courses, combining pedagogy, design, and innovation.

    ⚙⚙ My skills:
    Complete instructional design: content scripting, structuring, and writing optimized for learning

    *Production of interactive e-learning modules:design of dynamic and engaging educational content, LMS compatible (SCORM, xAPI), to offer a fluid and personalized learning experience.

    *Creation of educational videos and motion design:production of animated and impactful visual content to capture attention and facilitate memorization.

    *Design of engaging infographics, diagrams, and visuals:simplification of complex content to make it clearer, more attractive, and accessible.

    *Centralization and organization of data:implementation of collaborative tools to optimize project management and streamline team communication.

    *Migration and adaptation of content:transposition of e-learning modules during LMS platform changes, with pedagogical and technical adjustments.

    *Scriptwriting and creation of educational materials:creation of learner-adapted content, combining clarity, relevance, and pedagogical value.

    *Integration of artificial intelligence in training projects:improvement of e-learning pathways through innovative solutions (generative AI, personalization).

    *Management and monitoring of LMS platforms:management of training spaces, learner tracking, and analysis of learning data to maximize engagement.

    *Creation of video and interactive tutorials:support for users in onboarding or software adoption, through clear and practical content.


    🛠 Tools mastered:Rise 360, Articulate Storyline, Vyond, Genially, SharePoint, MS365, Photoshop, Canva, Murf, Midjourney, ChatGPT.
    Instructional design E-learning module Instructional engineering E-learning design Animation
  • BusinessSchoolManagement
    Communications Officer and E-learning Manager
    EDUCATION AND E-LEARNING
    February 2021 - October 2022 (1 year and 8 months)
    06210 Mandelieu-La Napoule, France
    Objective: Develop the visibility and notoriety of a group of training centers.

    Missions:

    *Project management and QUALIOPI certification achievement:steering the certification process, implementing quality procedures, and monitoring regulatory requirements.

    *Development of an e-learning LMS platform (100% online campus):design, structuring, and implementation of an accessible and interactive digital training environment.

    *Creation of visual materials (signage, flyers, brochures, posters, etc.):graphic design adapted to internal and external communication needs to enhance brand visibility.

    *Editorial content writing:production of clear and attractive texts (articles, newsletters, product sheets) adapted to target audiences and optimized for digital platforms.

    *Social media management (Instagram, Facebook):creation and dissemination of engaging posts to increase notoriety and build community loyalty.

    *Strategic monitoring (legal, competitive, market, trends, environmental):analysis and tracking of developments to anticipate opportunities and adjust strategy.

    *Planning and coordination of internal schedules:organization and project monitoring to meet deadlines and optimize productivity.

    *Establishment of partnerships:creation of promotional offers and targeted collaborations to expand the customer base and strengthen business relationships.

    *Monthly reporting of digital performance:analysis of results, tracking of key indicators, and recommendations for continuous improvement.


    🛠 Tools mastered:Adobe Suite, Office Suite, Canva, Wordpress, Qualiopi
    Graphic charter Digital communication Instructional engineering Social media Project management
  • Espace Bricolage
    Web Writer
    E-COMMERCE
    September 2019 - June 2020 (9 months)
    Carros, France
    Objective: Increase company visibility and revenue.

    Missions:

    *Strategic monitoring:market trend and innovation analysis to anticipate opportunities and adapt strategy.

    *Social media management and engagement (Instagram, Facebook):creation of engaging content, community development, and performance monitoring.

    *Partnership development:establishment of targeted collaborations to increase brand awareness and generate new opportunities.

    *SEO optimization:writing high-performing product sheets adapted for search engines to improve visibility.

    *Visual material creation:design of business cards, vehicle branding, web banners, and other graphic tools to reinforce brand image.

    *Web content writing:production of optimized texts combining readability, engagement, and digital performance.

    *Project planning and coordination:task organization and operational monitoring to ensure efficient management and concrete results.


    🛠 Tools mastered:Adobe Suite, Office Suite, Canva, PrestaShop, Trello
    Web writing Graphic Design Competitive intelligence Editorial calendar Visual communication

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Education

  • Master of Mass Communication
    COMNICIA
    2021
    Master, marketing et communication
  • 3rd year Bachelor's degree in Communication Management, Communication and Media Studies
    SUP'DE COM
    2019
    3ème année de Bachelor de Responsable de Communication, Étude de la communication et des médias

Skill set

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