About Lovisa
- I will assist you with:
French
Native or bilingual
English
Fluent
Experience
- Soraya SwimwearE-commerce & CRM ManagerLUXURY GOODSMarch 2024 - Today (2 years and 3 months)E-commerce:- Definition of digital strategy- Management of referencing strategy (SEO, brand content)- Steering of SMA campaigns- E-shop management (product integration, site animation)- Reporting and KPI monitoringCRM:- Management of the optimization of the tool ecosystem (Brevo, Klavio, Figma, Canva...)- Improvement of customer knowledge and CRM database enrichment- Prospect recruitment campaign management- Development of targeting, content, and planning- Benchmarking- Reporting
- Eric BompardJunior CRM Project ManagerOctober 2023 - February 2024 (5 months)Paris, France- Definition of an animation plan for customers and prospects- Management of the quality of the customer and prospect database- Definition of the strategy for improving deliverability and marketing pressure- Campaign design: content steering, offer promotion, workflow setup, segmentation creation- Routing management and monitoring- Development of the charter and templating of trigger emails- Improvement recommendations- Trend benchmarking- Performance reporting and analysis
- Eric BompardCRM Assistant Project ManagerSeptember 2022 - September 2023 (1 year)Paris, France- Participation in the development of the editorial calendar- Newsletter creation- Newsletter and SMS setup- Project management (loyalty event invitation)- Database segmentation and targeting creation- Weekly reporting creation- Relational Marketing development (Welcome Pack, triggers)- Competitive intelligence
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Education
- Master 2 (M2), Digital Marketing and DataKEDGE Business School2023Master 2 (M2), Marketing digital et data
- Master 1 (M1), Marketing, English TrackKEDGE Business School2022Master 1 (M1), Marketing, English Track
Certifications
- Inbound MarketingHubSpot2022