About Marilou
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Experience
- L'instant enchanté
On Malt
Comprehensive Etsy Store SEO AuditE-COMMERCEMay 2026 - May 2026I conducted a strategic and comprehensive SEO audit for the Etsy store "L'Instant Enchanté," specializing in digital event products (weddings, bachelorette parties, baby showers). My actions during this mission:• Global Analysis: In-depth evaluation of the store across 6 key areas, including branding, product descriptions, SEO visibility, and competition.• Marketplace SEO Audit: Identification of missing high-potential keywords (such as "wedding planner"). I structured an optimization method to maximize the 140 characters of titles and utilize the 13 available tags per product.• Pricing & Conversion Analysis: I highlighted a positioning paradox where the flagship product was undervalued by 400% compared to less effective competition.• Strategy & Action Plan: Delivery of a 90-day roadmap with 12 priority actions. I modeled a "repricing" strategy (moving from €6.10 to €14.90) that projected a +144% increase in revenue for the star product, without requiring additional sales. - 2Be-FFICIENTWeb Content WriterRESEARCHJune 2023 - Today (3 years and 1 month)Carcassonne, France2Be-FFICIENT is a company specializing in monitoring business and mobile websites and applications. It helps its clients improve their digital performance and user satisfaction. In this context, my mission is to create high-value content that is perfectly aligned with SEO and marketing objectives.My main missions:1. SEO-Optimized Content WritingI produce texts adapted to the digital environment: blog articles, service pages, web pages, ebooks, newsletters, product sheets, video scripts, FAQs, etc.Each piece of content is carefully structured: headings (Hn), clear paragraphs, naturally integrated keywords, optimized tags, and thoughtful internal linking.2. Collaboration with Multidisciplinary TeamsI work synergistically with the technical, UX/UI, marketing, and data departments to ensure consistency between content, design, and performance objectives.This collaborative approach aligns content with user journeys and key performance indicators.3. Creation of UX Guides & Educational ContentI regularly write educational articles on user experience, customer satisfaction, digital performance KPIs, and monitoring best practices.These contents position 2Be-FFICIENT as an expert player in its sector.My key skills serving 2Be-FFICIENT:- Perfect command of written French: spelling, grammar, style.- In-depth knowledge of on-page and editorial SEO techniques.- Ability to simplify technical subjects for different reading levels.- Analytical skills, synthesis ability, and strategic vision.- Rigor, organization, and priority management.- Digital curiosity and appetite for tech, data, and UX.
- SERPUP LTDFrench Content WriterRETAIL (LARGE RETAILERS)May 2023 - August 2024 (1 year and 3 months)Write and edit high-quality content.
- Create excellent writing, well-structured for digitization and readability; Grammatically correct; Concise and pleasant to read
- Participate in SEO strategy optimization, create and optimize content to achieve high search rankings
- Work closely with the team to optimize our marketing content.
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Education
- TrainingGuillaume Pruvost2018Redactrice web,seo
- Sales Vocational Training CertificateCFA CARCASSONNE2012