Freelancer profile translated to English.

Description

For nearly 15 years, I have been supporting growing and transforming companies in defining and deploying their communication strategy. My expertise has been built through international experiences within leading groups, always in technical and complex environments: hotel distribution software (D-EDGE/Accor), surgical microscopes (ZEISS Meditec), three-dimensional measuring machines (ZEISS)...

My guiding principle:

Transforming complexity into clear, impactful, and differentiating messages. Knowing how to promote cutting-edge solutions to various audiences (clients, investors, partners, media, internal teams) to strengthen notoriety, credibility, and growth.

What I do for my clients:

Brand Rebranding & Transformation:creation or redesign of identity, strategic positioning, communication during mergers/acquisitions.

Scaling & Internationalization:structuring communication to support growth and coordinate large-scale multi-channel campaigns.

Premium Corporate Communication:defining strategy and multi-channel deployment (digital, print, events, internal/external), executive visibility & thought leadership, change management support.

Team Management & Structuring:transitioning from "one-person" communication to a high-performing dedicated department.

My Approach:

Strategic, creative, and tailor-made, with a high-end requirement and a constant focus on concrete results (notoriety, image, engagement, ROI).

Based in Paris, I work in France and internationally, in French and English, with scale-ups, ambitious SMEs, and large corporations.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 15km)

D-EDGE Hospitality Solutions (groupe Accor)
Corporate Communications Director & EMEA
HOSPITALITY
September 2016 - October 2025 (9 years and 1 month)
Paris, France
In a context of significant transformation, I led the internal and external communications of D-EDGE, born from the successive acquisition of Fastbooking and Availpro by Accor and their subsequent merger. I orchestrated the launch of the new D-EDGE brand, defined its positioning, and supported the company's international scaling.
My role also involved structuring and professionalizing the communication function (transitioning from a small team to a full department) and designing corporate and product campaigns to enhance D-EDGE's visibility and legitimacy among hoteliers, partners, and investors.

Key achievements:

Launch of the D-EDGE brand following the merger of Fastbooking and Availpro: identity, positioning, and global communication strategy.

Launch of D-ISPLAY, the Netflix for hoteliers: a streaming platform of educational and inspirational content for hospitality professionals.

Development of D-TALKS, a series of hotel conferences across Europe and Asia, featuring speakers like Google, Meta, Booking.com...

Structuring and professionalizing the communication department: building a team of 5 experts, with processes and tools adapted for international operations.

Deployment of Corporate and product communication campaigns, strengthening D-EDGE's notoriety in the global hotel market.

Main responsibilities:

Management of the communication team.

Development and deployment of the corporate & EMEA communication plan.

Deployment of multi-channel campaigns (online/offline).

Definition and management of the D-EDGE brand image.

Optimization of tools and implementation of scalable processes.

Monitoring the performance of the communication department.
Management d'équipe Conseil en stratégie de communication Communication digitale Communication interne
ESTHUA - Faculté de Tourisme, Culture et Hospitalité
Digital Communication and Social Media Lecturer
EDUCATION AND E-LEARNING
November 2023 - December 2023 (1 month)
Angers, France
I lecture Master's students in tourism, culture, and hospitality, providing them with a strategic and operational understanding of digital communication and social media.

Through a program designed to be both theoretical and practical, I guide them in:

Understanding the challenges of digital communication (visibility, engagement, conversion).

Analyzing multi-channel communication levers (SEO, SEA, social media, emailing, influence, partnerships).

Mastering key frameworks.

Developing a comprehensive digital communication strategy (objectives, audiences, buyer personas, channel selection, editorial calendar).

Exploring emerging trends.

Practical application through case studies, exercises, and a final project (developing a digital communication plan).

🎯 Goal: Equip future tourism and culture professionals with the tools to build effective, differentiating digital communication tailored to their sector's realities.
Communication digitale Formation Réseaux Sociaux Réseaux sociaux
ZEISS Industrial Metrology
Operational Marketing Manager
TECH
September 2013 - August 2016 (2 years and 11 months)
Marly-le-Roi, France
Within this international leader in optics and medical technology, I managed operational marketing and communication activities in France, in direct liaison with sales and corporate teams.

Key responsibilities:

Creation and management of a client magazine, from editorial concept to production.

Production of graphic materials (Adobe Creative Suite) and multimedia content (video interviews, shooting, editing).

Definition and implementation of the digital strategy: press relations, web strategy, social media & community management.

Management of email campaigns (Marketo) and optimization of customer relations via CRM.

Organization and management of events: international trade shows, technical days, conferences.

Deployment of internal communication actions to strengthen team engagement.

Budget monitoring and reporting of marketing activities.

Notable achievements:

Development and distribution of high-value client communication tools, contributing to strengthening ZEISS's notoriety and premium image.

Implementation and management of a digital strategy (social media, emailing, content) that improved online engagement and visibility.

Organization of benchmark B2B events, reinforcing ZEISS's position as a key player in its market.
Communication interne Communication digitale Transformation digitale Content marketing digital-marketing