Lourdes V.

I founded TheEssentiaLab as the laboratory where companies review the essential to become human again. I advise organizations in the design and implementation of authentic CSR strategies, corporate humanization, and strategic philanthropy.

Audit and optimization of corporate social responsibility programs. Building sustainable alliances between companies and foundations that generate measurable impact, activate internal awareness, and strengthen employee engagement. Design of purpose-driven corporate volunteering programs. Social impact measurement.

Transformation of business cultures towards environments based on trust, commitment, and a sense of belonging. Implementation of real work-life balance policies, development of conscious leadership, and organizational flexibility. Employee engagement strategies linked to social purpose.

Support in structuring philanthropic initiatives with measurable and sustainable impact. Advisory on the creation and governance of foundations. Identification of causes with the greatest potential for transformation. Channeling resources towards verifiable impact.

Design of corporate and academic training programs in CSR, sustainability, business ethics, humanized leadership, and social impact management.

CSR and complete strategy design

Identification and connection with relevant foundations

Design of corporate volunteering programs

Organizational cultural diagnosis and transformation

Work-life balance policies and business humanization

Training programs in CSR, sustainability, and leadership

Advisory on family/corporate foundation creation

Social impact measurement

I led the implementation of the fundraising and awareness department, specializing in the socio-labor inclusion of people with disabilities. Responsible for developing the fundraising strategy, building relationships with companies and hospitals, and connecting business purpose with social impact in Diversity, Equity, and Inclusion.

Development and implementation of the first comprehensive fundraising plan: opportunity identification, donor portfolio building, proposal management, and collaboration follow-up

Establishment of initial successful relationships with Barcelona hospitals for inclusion programs

Creation and execution of the foundation's first Christmas campaign, generating significant visibility and revenue

Advising HR departments on compliance with the Disability Law and awareness on real inclusion vs. regulatory compliance

Design of corporate volunteering programs linked to DEI

Integration of disability as a pillar of corporate DEI strategies

Training and awareness in companies

Ensure positive results in fundraising for financial sustainability

Build relationships with companies, hospitals, and donors

Ensure program quality and impact

Promote cultural change towards authentic inclusion

First fundraising strategy implemented with positive results

First successful relationships established with Barcelona hospitals, opening collaboration avenues

First Christmas campaign created and executed successfully, exceeding visibility and fundraising expectations

Corporate alliances built with committed companies

Corporate volunteering programs designed that genuinely connected employees with a social cause

Effective awareness that changed perceptions of disability: from legal obligation to an opportunity for real inclusion

For over two decades, I led the strategy, operation, and growth of Make-A-Wish Spain, a foundation that fulfills the dreams of children with serious illnesses. I worked across all functional areas before assuming the General Directorate, managing multidisciplinary teams, budgets, institutional relations, and ensuring excellence in family care.

Strategic Direction (CEO):Development and execution of strategic plans. Leadership of the board, teams in Madrid and Barcelona, and volunteers. Management and representation with Make-A-Wish International. Budget management and financial sustainability. Institutional representation.

Social Project Management:Coordination of mission fulfillment. Development of care protocols. Relations with hospitals.

Communication:Design and execution of comprehensive communication plans. Management of affiliation with Make-A-Wish International and identity change. Awareness campaigns. Brand and reputation development. Social media, web, and content management. Annual Reports. Events and protocol.

Knowledge Management:Development of internal processes, information systems, and documentation of methodologies.

Fundraising:Building strategic alliances with companies. Donor portfolio management. Corporate volunteering programs.

Ensure excellence in care for children and families

Uphold mission, vision, and values

Lead teams with a humanized approach

Ensure financial sustainability

Maintain standards of transparency and governance

10 years as CEO managing sustainable growth

Hundreds of fulfilled wishes generating impact on families

Strategic alliances with leading multisectoral companies

Successful implementation of international affiliation and corporate identity change

Knowledge management systems that improved operational efficiency