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Lou PicaultLP

Lou Picault

Art director & freelance graphic designer

€380/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lou

Photo retouching, art direction, illustration, social media content: I transform your ideas into clear, strong, and aligned images.

As a graphic designer and image retoucher, I create polished, coherent, and expressive visuals — balancing mastered realism with a slightly dreamlike universe.
I offer services ranging from light art direction to creating visual content for social media, including print or web graphic design, custom illustration, and of course, photo retouching: light correction, compositing, subtle (or radical) removals, from wrinkles to Joe the NPC photobombing the corner of the image.


  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • région PACA
    Art Direction & Illustrations – Festival des Jardins de la Région Sud (PACA)
    PUBLIC SECTOR
    September 2022 - September 2022 (1 month)
    Nice, France
    Creation of the main illustrations for the 2025 festival, themed “Surprising Perspective”.
    Creation of visuals using pencil then digitally retouched, blending serpent bodies and Provençal vegetation, to build an immersive and intriguing atmosphere.
    Illustrations adapted for the official poster, the festival website, and the presentation booklet.
    Overall art direction work in conjunction with the festival teams to ensure visual consistency across all media.
  • Canicule studio
    Art Direction – Independent Couture Brand (ongoing project)
    ARTS AND CRAFTS
    May 2025 - Today (1 year and 1 month)
    Nice, France
    Global support for the visual identity of a young couture brand, with an aesthetic inspired by 1970s Provence, Jacquemus, Vallauris, Hotel Amour, etc...
    Art direction, photo shoots and editing, text writing, creation of content for social media.
    Project in development, in close collaboration with the designer.
  • lupiko
    Art Direction & Visual Communication – Lupiko (visual artist)
    ARTS AND CRAFTS
    February 2023 - Today (3 years and 4 months)
    Paris, France

    Creation and management of the visual identity for my artistic universe: illustrations (traditional drawing), photo retouching and editing, portfolio creation, art direction, and design of content for social media (visuals, texts, posts).
    Cross-functional work combining drawing, digital retouching, and image composition to bring an immersive and coherent universe to life.

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Education

  • DSAA PRODUCT DESIGN
    E.S.A.A.T.
    2018
    DSAA DESIGN PRODUIT
  • BTS PRODUCT DESIGN
    La Grande Tourrache
    2016
    BTS DESIGN PRODUITS

Skill set

Categories