About Lou
- **Customized Strategy Development**: I build action plans tailored to the specific objectives of each project. Whether it's strengthening brand image, increasing engagement, or converting followers into customers, I implement a thoughtful and effective approach.
- **Community Management**: I create interactive content to engage your followers and turn them into true brand ambassadors.
- **Content Creation**: I create authentic content based on storytelling, reflecting your brand's values with polished and engaging posts.
- **Analysis and Optimization**: I optimize strategies based on performance and provide clear reports to track your progress.
- Social media management for a **Mexican influencer (swimming)**, with a significant increase in their online engagement.
- Collaboration with **LexisNexis, a French legal publisher**, to strengthen their social media presence.
- Support forcoaching businesses and sports coachesto develop their notoriety and attract new clients through targeted content strategies.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- William Baldé (via l’agence BLOOME)Community ManagerENTERTAINMENT AND LEISUREAugust 2024 - November 2024 (3 months)Paris, FranceAsCommunity Managerfor William Baldé, I was hired by the agency BLOOME to manage hisInstagramandTikTokaccounts.My roleinvolvesdevelopingandimplementing a content strategyaligned with his artistic image, while creating engaging posts that resonate with his fan community.I focus on **managing his social media**, sharing key career moments, behind-the-scenes content, and exclusive musical content, in order to **strengthen his connection with his audience and increase his online visibility**.My goalis to bring the artist's universe to life through authentic and interactive content on these platforms.
- Inspire Coach InstituteCommunity ManagerEDUCATION AND E-LEARNINGMarch 2023 - Today (3 years and 2 months)Montpellier, FranceAs afreelance Community Managerfor Inspire Coach Institute, I am responsible for **managing their LinkedIn account**.My roleconsists ofdevelopingandimplementing a content strategy focused on storytelling**, with the **objectiveofstrengthening their visibilityamong coaching and personal development professionals.I create engaging posts that highlight their expertise, values, and client successes, while stimulating community engagement. Through a strategic approach, I ensure that each post reflects their identity and contributes to the growth of their professional network.
- Damien ThoralCommunity ManagerSPORTSJuly 2024 - August 2024 (2 months)Paris, FranceI had the opportunity to manage theInstagramaccount of Damien Thoral, asports coachspecializing in selling **personalized programs**, particularly in **nutrition**, within a sports collective in Essonne.My rolewas todevelop his online presenceby creating suitable content to promote his services and programs, while highlighting his skills and expertise.In parallel, I also handled his **personal communication**, ensuring the strengthening of his brand image as a coach and building a trusting relationship with his community.
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Education
- Community Manager - Social Media ManagerIMCI20234 blocs d'enseignement basé sur Linkedin, Facebook, Instagram, TikTok, Pinterest et Twitter. 1. Formation Stratégie Social Media -> Principes Marketing et web-marketing -> Analyse d’écosystème, audit et veille -> Concevoir une stratégie social media 2. Formation Animation Social Media -> Utilisation des réseaux sociaux -> Stratégies d’animation -> Créer des contenus riches pour le web -> Créer et alimenter un blog -> Engager, modérer et fidéliser 3. Formation Publicité et Reporting Social Media -> Gagner en visibilité avec la publicité sur les réseaux sociaux -> Définir ses objectifs et sa stratégie de mesure -> Mesurer, interpréter et rendre compte 4. Formation PRO : Développer son activité avec les réseaux sociaux -> Structurer une proposition commerciale
- Bachelor's degree in Private Law, specializing in Criminal LawUniversité Paris Saclay2021
Certifications
- Community ManagerIMCI2023