About Lounis
French
Native or bilingual
English
Fluent
Experience
- CTC - CREE TA COMFounder of Social Media / Digital Marketing AgencySOCIAL NETWORKSSeptember 2022 - Today (3 years and 11 months)Paris, FranceCREE TA COM (CREE: Creation and Refurbishment in Business) is an agency specializing in digital marketing and social media. We support our clients in content creation, execution, and optimization of their digital communication projects, adopting an omnichannel and strategic approach.CTC also provides professional training, offering specialized modules focused on emerging trends and digital technologies, ensuring skill development adapted to market demands.
- Organismes de formation/Ecoles de commerce et du digitalDigital Marketing, AI, and Project Management TrainerEDUCATION AND E-LEARNINGSeptember 2021 - Today (4 years and 11 months)Paris, FranceMain missions:- Train professionals and students in business schools and training organizations, within OPCO programs and in compliance with Qualiopi certification requirements, on operational and strategic topics in Marketing, professional use of digital technologies, and project management in a technological and digitalized environment.- Rigorously evaluate learner skills and support them methodologically towards achieving their goals, while ensuring the application of quality principles defined by Qualiopi.- Design, structure, and write demanding training programs for all levels, from beginner to expert, integrating innovative tools, relevant case studies, and project management practices, in perfect alignment with market needs and the highest quality standards.
- Adidas DZ StoreContent ManagerE-COMMERCESeptember 2020 - August 2021 (11 months)Paris, FranceMy missions: Social Media / Influence / Content Production / Community Management.My responsibilities:- Develop and execute a coherent content strategy for the regional website and social networks of the Adidas DZ entity.- Create original and engaging content, optimized for search engines.- Analyze content strategy results to improve performance and manage content creation projects with external agencies or freelancers.- Coordinate content translation and localization for international markets, ensuring brand content quality and consistency.
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Education
- Master 2, Analysis and Valorization of Digital Uses (Digital Marketing)UFR des Technologies du Numérique Université Paris 82021Il s'agit de définir les solutions optimums selon les besoins et d’assister les prises de décisions: - Analyser le produit, le service ou la marque numérique et déterminer son positionnement sur le marché - Analyser les comportements, les usages et l’environnement social, professionnel, culturel de consommateurs, de clients - Détecter et évaluer les évolutions du marché, de tendances, d’usages, de comportements de consommateurs et clients ou l’émergence de nouveaux marchés - Suivre la diffusion des campagnes d’information et de communication sur les réseaux, analyser les résultats et en réaliser le bilan - Adapter les discours aux interlocuteurs - Effectuer des analyses statistiques en ligne - Effectuer des enquêtes et des sondages en ligne auprès des internautes et présenter les résultats de manière interactive et dynamique
- Master 2 Critical Creation (Texts and Societies)Université Paris VIII Vincennes2021Articulations entre enquêtes sur la littérature et recherche sur les environnements médiatiques et technologiques et sur la production de textes.
Certifications
- B2B, B2C Business Development CertificationStaffme Academy2023
- Google Digital MarketingGoogle Digital Workshops2020