Freelancer profile translated to English.
Back to original languageAbout Louna
If you suggest I go to the countryside, I won't ask where but on which targets and with what objectives. Nothing less was expected of me, queen of acquisition campaigns and data analyst.
Explorer: goes in search of data in unknown lands
Scholar: discovers and experiments with new analytical tools
Juggler: loves to handle numbers
Caricaturist: reformulates, simplifies, diagrams
Mastermind: finds the best solutions
Curious: doesn't miss essential information
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 10km), Toulouse (up to 10km), Montpellier (up to 10km), Amiens (up to 10km)
Experience
- Groupe IGSDigital Acquisition AnalystEDUCATION AND E-LEARNINGMarch 2020 - Today (6 years and 4 months)Paris, FranceManagement of an annual budget of over 2 million euros for the digital strategy management of the IGS Association group.Management of a portfolio of 12 brands.Gather needs, guide and support group brands in their digital purchases.Develop and propose advertising strategies (choice of levers, acquisition methods, associated media...) with an ROI-focused approach.Ensure monitoring of productions (creation of messages/formats) according to the technical specifications of the levers.Check the compliance of elements, go-lives, and campaign tagging.Collect results and implement corrective adjustments.Maintain tracking sheets and adhere to the schedule (monitoring reservations, accounting registration, performance reporting, ...)Create and update pages related to acquisition campaigns in conjunction with the internal technical team.Complete management of social ads campaigns across multiple networks (Facebook, Linkedin…).Create and administer analytics accounts (segments, 'goals', custom reports, UTM campaigns…)Analyze analytics data: complete/comment on monthly and quarterly reports and organize presentation meetings with the brands.Recommend and monitor the implementation of tagging plans (optimize measurement)Check the compliance of elements, go-lives, and campaign tagging.
- Groupe Rossmann ( Le Comité)Marketing & Data ManagerCIVIC AND SOCIAL ORGANIZATIONSApril 2018 - December 2018 (9 months)Paris, FranceNatural referencingSocial media managementPartnership researchDefine and implement marketing and data-driven strategyPromote and improve visibilityManagement of student re-enrollment, Erasmus.Creation of data management plan
- Salon Lys ParisDigital Marketing ManagerHEALTH AND WELLNESSDecember 2012 - February 2015 (2 years and 3 months)Benchmark analysisImplementation of emailing and SMS campaignsStrengthening e-reputationSocial media managementExecution of social media campaignsStreet marketing
Recommendations
JN
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Education
- Faculty of LawBusiness and Management School2009Licence droit des informations/civil/pénal/ des contrats
- Bachelor's DegreeRené Descartes University Paris V2011Licence juridique
Certifications
- Marketing AutomationHubSpot2010