Lou L.

Launching a food brand, product line, restaurant, or coffee shop?Or do you want to give more strength, consistency, and desirability to your brand universe?

As a freelance graphic designer & brand designer, I create visual identities for food & lifestyle brands that want more than just a logo: a strong, consistent, and desirable universe, designed to last across all their touchpoints.

Logo, branding, art direction, graphic charter, food packaging, product label, range variations, menu, storefront, print materials, Instagram templates, website or landing page: I help you build a clear, memorable, and easily deployable brand presence.

Before talking about colors or typography, I take the time to understand your project. Questionnaire, surveys, interviews, strategic workshop: we lay out your positioning, your target audience, the experience to convey, your actual usage, and the materials to plan for. Then, I create a complete visual system: logo, palette, typography, graphic elements, applications, and usage guidelines.

I don't just create a pretty logo. I work as a launch partner: I listen, I challenge, I propose concrete ideas, and I invest 110%, as if it were my own project.

- You are preparing to open a restaurant, bar, coffee shop, or gourmet establishment

- You are launching a food brand, a beverage, a product, or a range

- Your identity no longer matches your positioning, your ambiance, or your offer

- Your materials are all over the place: menus, packaging, posters, stickers, social media...

- You have a strong idea but need a clear visual universe to make it memorable

⭐ 5/5 on Malt and Google

Canva Creator France: +50K users/year

References: Goulu Traiteur, Joia, Docomi, Nativo, Ethora.