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Loukia DurandLD

Loukia Durand

CrossFit & Hyrox Marketing Expert

€450/day
Rennes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Loukia

🔍 CrossFit/Hyrox Marketing Expert

Founder of the agency **Nextrend**, I specialize in developing CrossFit and Hyrox gyms and training programs. My expertise: acquiring more leads, converting them, and **retaining your members**. The result? A significant increase in your revenue.

âś… My current projects:
- Supporting 3 **CrossFit boxes**: Virtus Honor, CrossFit Oloron, and Zone K HFC
- Service provider forRXCOMP**, one of the **top 3 CrossFit programming providers in France

🎯 My marketing services:
- Business development for CrossFit and/or Hyrox gyms
- Personalizedonboarding journeyto optimize prospect-to-member conversion
- Automatedfollow-up systemand customer retention
-Comprehensive auditof your currentcustomer journey
- Community development
- Creation of processes to scale and delegate your gym operations

🔍 Communication:
- Advertising campaigns on Meta Ads & Google Ads (Facebook & Instagram)
- Promotion of specialized CrossFit & Hyrox offers and services
- Local strategy

âť“ Why choose me?
CrossFit and Hyrox are **specific disciplines**. Someone from the outside cannot understand the experience an athlete has within a box. The community, the intensity of the WODs, pushing beyond one's limits... are indescribable. I practice CrossFit, I compete in CrossFit, and most importantly, I have been working in the CrossFit industry for years. **I know your market and your challenges**.

Each coaching engagement is entirely **personalized**. Strategies are adapted to your gym and your geographical area.

Whether you are a gym looking togrowor a programming provider aiming for **national expansion**, I put my expertise at the service of your ambitions.
  • French

    Native or bilingual

  • Spanish

    Fluent

  • English

    Fluent

Can work on-site
Rennes (up to 50km)

Experience

  • Nextrend
    Founder
    SPORTS
    May 2024 - Today (2 years and 1 month)
    Rennes, France
    100% personalized support to develop CrossFit & Hyrox gyms.
    Implementation of advertising and acquisition funnels, automation of processes to acquire and retain members.

    CrossFit & Hyrox Gym Marketing - Business Development - Communication Strategy - Member Acquisition & Retention - Social Media & Google Ads Campaigns
    Sports Marketing Communication Strategy Digital Marketing Strategy Sales Prospecting Customer Retention
  • Le Bouging
    Digital Project Manager
    SPORTS
    September 2022 - August 2024 (1 year and 11 months)
    92130 Issy-les-Moulineaux, France
    Management of corporate digital challenges (The Daffodil Race against Cancer by Institut Curie - The Cortex Strides by Institut du Cerveau).

    Creation and management of advertising campaigns on Meta and LinkedIn for Institut Curie.
    Project Management - Client Relations - Marketing & Business Development
    Digital Marketing Strategy Project Management Social Media Agile Project Management
  • VELITES SPORT
    Online Coaching
    May 2021 - October 2022 (1 year and 5 months)
    Rennes, France
    Creation of training programs for all levels and goals. Program based on CrossTraining, combining strength and cardio exercises.

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Education

  • Specialized MBA, Project Management
    Win Sport School
    2024
    MBA spécialisé, Management de projet sportif
  • Master's Degree, Training / Management
    University of Burgundy
    2022
    Master, Entraînement / Management

Skill set

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