Freelancer profile translated to English.
Back to original languageAbout Lou
I manage your email channel 100%: Copywriting + Figma Design + Technical Setup
Looking to delegate your CRM without multiplying service providers? I help brands and companies create high-performing Klaviyo ecosystems.
KEY CRM MISSIONS & EXPERTISE:
- CRM Audit & Strategy:Database analysis, advanced segmentation, editorial calendar.
- Copywriting:Writing emails adapted to your tone of voice and positioning. I have a particular affinity for the following themes: skincare, fashion, CSR. However, I enjoy working on all topics!
- Email Design (Figma):Custom mockups, adapted to your brand guidelines, optimized for desktop and mobile.
- Campaign Management:Conception and sending of your weekly newsletters (A/B testing, segmentation, open rate optimization..).
- Marketing Automation (Flows):Complete setup of automated scenarios (Welcome flow, Abandoned cart, Post-purchase, Browser abandonment, Winback..).
EDITORIAL STRATEGY & BRANDING:
In addition to my expertise on Klaviyo, I also offer my services in editorial strategy and copywriting. I intervene both on the structure to ensure the relevance of the message, and on the writing to give it depth.
- Brand Identities:Audit, storytelling, editorial charter.
- Guides & Education:Playbooks, onboarding, guides, content simplification.
- Authority Content:SEO articles, LinkedIn Ghostwriting.
- Websites:Content architecture, SEO, redesign management.
Expertise provided for various clients as a freelancer and within the YES WE ARE agency: Wavestone, Clarins, Legrand, Elis, Dix Hectares, Louise Damas...
➡️ Contact me to receive my portfolio! ✉️
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Toulouse (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)
Experience
- Louise DamasEditorial Project ManagerFASHION AND COSMETICSFebruary 2023 - February 2025 (2 years)Paris, France- Conception, management, and oversight of the editorial strategy and communication across all our channels.- Creation and production of relevant editorial content adapted for various platforms: social media, landing pages, product descriptions, CRM & PRM, paid media, creative storytelling, merchandising materials, press releases.- Management of cross-functional editorial projects for the brand: partnerships, press releases, commercial operations...- Coordination and follow-up of various projects with internal teams (Image, Production, Marketing departments) as well as external partners (paid media agency, PR agency, sales platforms...)
- FREELANCECopywriterDIGITAL AND ITSeptember 2024 - Today (1 year and 9 months)Paris, FranceFreelance Copywriter (EN/FR) for agencies and clients in various sectors (YES WE ARE consulting firm, Wavestone, Dix Hectares, Clarins, Elis, Sephora...)- CRM Management (copywriting + Figma design + setup)- Concepts and storytellings- Writing web pages, product descriptions, press materials- Email campaign strategy and copywriting- Creation of editorial calendars- LinkedIn content creation
- Agence YES WE AREEditorial ConsultantCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 9 months)Paris, France- Blog / SEO Strategy & Copywriting- LinkedIn content strategy & production for the agency- LinkedIn Ghostwriting for the founder- Agency website redesign: UX, copywriting, SEO
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Education
- Master 2 - Digital MarketingNEOMA Business School2022
- Preparatory Class for Business and Engineering SchoolsSainte Marie Grand Lebrun2019