Freelancer profile translated to English.

Description

Specializing in the Luxury & Beauty sector, I support brands in managing their 360° campaigns by combining strategic rigor and operational agility.

With experience both client-side (notably within the Estée Lauder Companies group) and agency-side, I design and deploy influence strategies focused on authenticity and performance.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Spanish
Basic
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

ESTEE LAUDER COMPANIES
Influence & PR Marketing Assistant
September 2024 - August 2025 (11 months)
Paris, France
Management & Reporting (3 brands): Orchestration of 3 simultaneous campaigns (€60k) and daily KPI analysis (EMV, SOV, Engagement Rate) for campaign reports.
Casting & Brand Fit: Strategic selection of profiles (Skin-intellectuals & Lifestyle) in line with brand DNA and daily influencer relationship management.
Creativity & Brand Content: Design of Seeding kits (influencer cards, creative briefs) and participation in packaging to maximize the unboxing experience in stories.
Event Management: Logistics lead for 6 major events/year and coordination of on-site service providers to ensure social media coverage.
Reporting & Analysis Influencer Relations Press Relations Event Management
ARGELLIES RP
Influence Partnerships Manager
January 2024 - June 2024 (5 months)
Paris, France
Budget Optimization (€100k/year): Active negotiation of influencer rates (e.g., 35% reduction on Post + Story packages). Social Media Management: Full management of content strategy for a major client. Creation of editorial calendar, content creation (Reels/Stories), and community management.

Sourcing & Strategic Casting: Targeted recruitment of Macro/Micro/Nano profiles perfectly aligned with brand DNA to ensure authentic engagement.
Strategy & Client Relations: Independent management of a client portfolio. Development of strategic recommendations and direct presentation of performance reports (KPIs) to justify ROI.
Microsoft Excel Budget Management Event Planning Contract Management Social Networks